John Meyer, Acxiom's chief executive officer and president, stated, "Our first-quarter revenues are expected to decrease 17 to 21 percent compared to the first quarter a year ago, as adjusted for the data pass-through contract of $22.2 million included in revenue for the prior year first quarter. The outlook for revenue in the near term remains challenging. We continue to feel the effects of market consolidation, as well as clients continuing to defer decisions on their marketing spending or canceling programs, both of which have an effect on our revenue and our ability to estimate revenue."

Meyer continued, "We remain diligent in our cost control measures and our focus on new business opportunities."

Acxiom will hold a conference call at 5:00 p.m. CDT today to discuss this information further. Interested parties are invited to listen to the call via the Internet at www.acxiom.com. To access the call by phone, please dial (877) 879-6209, passcode 5647043, approximately five minutes prior to the start of the call. A replay will be available and archived on our website shortly after the call.

About Acxiom

A global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.

Forward Looking Statements

This release and today's conference call may contain forward-looking statements including, without limitation, statements regarding our expectations for revenue and diluted earnings per share for the first fiscal quarter of 2010. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially.