Consumer focused print, online and mobile products, combined with quality traffic, continue to drive results for advertising clients

PRIMEDIA Inc. (NYSE: PRM), a leading provider of print, Internet and mobile solutions to help consumers find a place to live, today announced that its Apartments/Rentals Family of Sites, which includes ApartmentGuide.com and Rentals.com, has increased its leadership position as heavily trafficked apartment and property rental search sites, according to comScore Media Metrix. comScore reported that PRIMEDIA’s Apartments/Rentals Family of Sites generated more than 2.5 million unduplicated unique visitors and more than 4.1 million unduplicated visits in May 2009, ranking above Apartments.com, MyNewPlace.com, ForRent.com (Sites), ApartmentFinder.com (NCI Rental Sites) and Move.com (Move Rentals Network).

“Having highly trafficked Web sites is a key factor in generating positive results for advertising clients; however, it is not necessarily the most important element,” said Charles Stubbs, president and CEO, PRIMEDIA. “Our traffic is qualified, with users coming from top referral sites and strategic consumer marketing efforts. More importantly, our print, Internet and mobile products are designed with the consumer in mind and built to drive and convert quality leads for our advertisers.”

PRIMEDIA and its Apartments/Rentals Family of Sites combines relevant site content that users can view in two clicks or less along with search engine optimization, consumer marketing initiatives and long-tail organic search strategy to drive users deeper into the site, increase quality Web site traffic and provide an overall enhanced online consumer experience.

“Apartment communities and properties expect quantifiable results from their advertising and marketing efforts,” said Arlene Mayfield, president, Apartment Guide. “We provide an enhanced consumer experience in print, online and mobile in order to deliver leads with the highest impact. In addition, our newly enhanced, free lead management tool, My.ApartmentGuide.com, gives managers the ability to make investment decisions across all of their properties.”

“We remain committed to providing great user experiences for consumers searching for rental homes or apartments that in turn convert traffic to leads at a high rate,” said Jamie Clymer, president, Rentals.com.