Authored by Gil Friend, Noted
Sustainable Business Expert and Consultant
The
Truth About Green Business, new from FT Press’s best-selling The
Truth About series, is a comprehensive guidebook for executives and
professionals wanting to set pro-active priorities for all aspects of
their business, including operations, marketing, design, finance, and
management, with triple bottom line focus.
Authored by Gil
Friend, a pioneer of the “green business” trend since the 1970s, the
book helps readers to work toward the ultimate business goal for the 21st
century: making money while making sense – by combining astute business
and environmental choices.
News Facts
-
The Truth About Green Business offers 52 proven “green”
strategies and bite-size, easy-to-use techniques that get results.
-
The book is filled with numerous real-world examples of green
innovation from leading companies such as Wal-Mart, Patagonia, IKEA,
and Hewlett-Packard.
-
The Truth About Green Business was printed on paper made with
30% post-consumer recycled fiber.
-
Safari Books Online subscribers can access the book at http://safari.informit.com.
-
The suggested retail price for the book is $18.99 U.S.
Useable Quotes
“Green business is suddenly big business,” Friend observes, “but too
many businesses are leaving money on the table by not fully grasping the
opportunity. That’s why I’ve packed my nearly 40 years of sustainable
business and policy experience into The Truth About Green Business,
with 52 focused 'truths' that provide a practical roadmap -- for large
companies and small -- to make money and make sense by putting these
truths to work.”
“In a world where green business advice is rampant, this is the one
resource you need: a field guide that combines insight and inspiration
with a solid, actionable path forward.” -- Joel Makower, Executive
Editor, GreenBiz.com
About the Author
Gil
Friend is Founder, President and CEO of Natural Logic, Inc.,
which consults on strategy, design, operations and information systems
to help clients build economic advantage through superior environmental
performance.
