Practice Management, Technology and Recruiting Efforts Help NPH Achieve Record Rep Count

National Planning Holdings, Inc. (NPH^SM), one of the nation’s largest independent broker-dealer networks¹, booked revenue of more than $136 million and generated more than $3.4 billion in total sales during the first quarter of 2009. NPH also grew its roster of registered representatives by more than 13 percent over the prior year period, bringing the total number of financial advisors affiliated with the network’s four independent firms to a record high of 3,456.

“In light of steep market declines and a challenging economic environment, I’m pleased with the relative performance of the NPH firms. We have been able to navigate these rough waters by focusing on the core competencies of the network – improving advisor efficiency, delivering a robust technology platform and providing value-added services for reps,” said Jim Livingston, president and CEO of National Planning Holdings, Inc. “Advisors have taken notice of our continued efforts to address their needs, as evidenced by the significant growth in our representative base, which reached an all-time high this quarter. As the markets recover, I am confident that NPH will continue to emerge as a firm that advisors can depend on to meet the needs of their clients.”

NPH’s first quarter sales were down 5.4 percent from the first quarter of 2008, and the network’s revenue fell 15 percent from the prior year period. However, through its focus on enhancing the services and support available to representatives and expanding recruiting efforts across the network, NPH attracted 400 new advisors during the past 12 months, increasing its representative count by more than 13 percent.

“In the current environment, advisors are re-evaluating their broker-dealer relationships and placing a premium on the tools and resources that have a measurable impact on the efficiency and profitability of their practices,” said Livingston. “While many firms promote their services and technology, very few actually deliver the solutions advisors are seeking. NPH has a long history of providing comprehensive practice management support and innovative technology that help our representatives manage their day-to-day operations more effectively. Advisors are recognizing the value that we can add to their business and are choosing to partner with NPH for the long term.”

National Planning Holdings, Inc. is an affiliate of Lansing, Michigan-based Jackson National Life Insurance Company^® (Jackson^SM). The NPH network consists of INVEST Financial Corporation^®; Investment Centers of America, Inc.; National Planning Corporation^®; and SII Investments, Inc. Each company maintains its own unique culture and serves a specific niche of the financial planning marketplace, allowing the NPH network to deliver customized, market-specific services to representatives of all profiles.

For more information about the four broker-dealers in the National Planning Holdings network, please visit:

• www.INVESTFinancial.com - INVEST Financial Corporation
• www.InvestmentCenters.com - Investment Centers of America, Inc.
• www.NatPlan.com - National Planning Corporation
• www.SIIOnline.com - SII Investments, Inc.

About National Planning Holdings, Inc.

National Planning Holdings, Inc. (NPH) is a broker-dealer holding company and an affiliate of Lansing, Mich.-based Jackson National Life Insurance Company. NPH serves as the holding company for the independent broker-dealers INVEST Financial Corporation, Investment Centers of America, National Planning Corporation, and SII Investments, Inc. Collectively, the NPH broker-dealer network currently has 3,456 registered representatives. NPH and Jackson are wholly owned by Prudential plc (NYSE: PUK), a company incorporated and with its principal place of business in the United Kingdom. Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America.

1. Independent Broker-Dealer Network rankings by gross revenue, InvestmentNews, 4/27/09

National Planning Holdings, Inc.
Andrew Silver
303.224.7542
800.565.8797 (ext. 57542)
andrew.silver@jnli.com