logo


IZOD Expands into Home
Monday, June 01, 2009 2:28 PM


Phillips-Van Heusen Corporation (NYSE: PVH) announced today that it has licensed WestPoint Home, Inc. a leading home textile manufacturer and marketer based in New York, to design, produce and market a collection of bed, bath and kitchen products under PVH’s well-known IZOD brand.

WestPoint Home will offer IZOD-branded sheets, bedding, bath towels and accessories, blankets and throws, down comforters, pillows and mattress pads to leading department and specialty stores in the U.S., its possessions and territories. Deliveries of this new offering are scheduled to begin in Spring 2010.

Dating back to the 1930s, the spirited IZOD brand is now licensed in 24 product categories to 20 companies in the U.S. and is distributed globally by six international licensees.

“We are continuously looking to build on the IZOD brand’s strengths by partnering with leading manufacturers to bring the IZOD lifestyle to additional important product categories, and WestPoint Home is a key strategic player in the bed and bath arena,” said Allen Sirkin, President and Chief Operating Officer of Phillips-Van Heusen. “With close to 200 years in the home furnishings business, WestPoint Home has a thorough understanding of the market that will allow us to offer the kind of value, fashion and energy that we aim for in all the product categories that the IZOD brand offers.”

John Piazza, President and CEO of WestPoint Home, commented, “Through product innovation, quality, style and design, we strive to make consumers’ lives easier and more enjoyable. We share these goals with IZOD. IZOD is a well-respected and powerful brand. IZOD embodies a youthful, energetic spirit with a sport-inspired lifestyle. Our designers have put together a collection that is functional, innovative, fashion forward and comfortable. We are excited and honored to be associated with IZOD and PVH”

IZOD Home will be shown at WestPoint Home’s corporate headquarters at 28 East 28th Street, New York, New York.

About Phillips-Van Heusen

Phillips-Van Heusen Corporation is one of the world's largest apparel companies. It owns and markets the Calvin Klein brand worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, CK, Eagle, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, unlisted, A Kenneth Cole Production, BCBG Max Azria, BCBG Attitude, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, Tommy Hilfiger, DKNY and Timberland.

About WestPoint Home, Inc.

WestPoint Home, Inc. is the nation’s premier home fashions consumer products company with a wide range of bed linens, towels, blankets, comforters and accessories marketed under the well-known brand names of MARTEX, GRAND PATRICIAN, ATLEIER MARTEX, BABY MARTEX, UTICA, LADY PEPPERELL, SEDUCTION, VELLUX AND CHATHAM – all registered trademarks owned by WestPoint Home, Inc. and its subsidiaries – and under licensed brands including LAUREN RALPH LAUREN, CHARISMA, RACHAEL RAY, and HARLEY-DAVIDSON. WestPoint Home, Inc. can be found on the World Wide Web at www.westpointhome.com.

Phillips-Van Heusen Corporation
Investors:
Michael Shaffer, 212-381-3523
Executive Vice President and Chief Financial Officer
or
Media:
Kenneth L. Wyse, 212-381-3628
President of Licensing
www.pvh.com

(Source: Business Wire )


(0)
No Comments
Post Comment
Name:  
Alert for new comments:
Your email:
Your Website:
Title:
Comments:
   
 
 
 
 
   
 

  
Related Press Releases
Advertisement
Popular Articles
Advertisement
Partner Center
Fundamental data is provided by Zacks Investment Research, market data is provided by AlphaTrade. , and Commentary and Press Releases provided by Quotemedia