New line of interactive toys combines key elements of literacy-powered preschool TV series with imaginative play
OAK BROOK, Ill., June 5 /PRNewswire/ -- After months of growing anticipation, Learning Curve(R) (www.learningcurve.com), a leader in creating innovative toys for children of all ages, has announced the arrival of its new Super WHY! line of preschool toys. Directly inspired by the familiar sights, sounds, and reading-ready superhero characters of the popular, award-winning preschool literacy program from Out of the Blue Enterprises, Learning Curve's new Super WHY! product line is sure to delight both parents and children alike. The highly-anticipated toys, which feature a full assortment of preschool favorites from vehicles and action figures to plush and electronic learning aids, will debut this month, exclusively at Toys'R'Us stores nationwide.
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Keeping with the TV series' winning themes, the new Super WHY! line by Learning Curve is full of innovative toys designed to educate and engage preschoolers through immersive, multi-sensory experiences, while encouraging imaginative play and reinforcing core literacy skills. With many of the items available for $20 or less, the line offers children and parents fun products at affordable prices. The products also maintain Learning Curve's commitment to offer consumers the latest in developmental toys, while delivering interactive play experiences.
Learning Curve's new Super WHY! product line includes a wide range of exciting, adorable and educational plush toys, action figures, girl dolls, vehicles and ELAs. Key items from the new line include the Super WHY! Zap & Learn Why Writer and Wave & Learn Magic Spelling Wand, which combine role play and learning for hours of interactive fun; Super WHY! Electronic Role Play Sets, which enable children to 'become' their favorite character and act out the show through imaginative play; and the Super WHY! Hovering Why Flyer, a motion-activated toy that 'magically' hovers above the ground and features lights, sound effects and phrases straight from the TV series.
'The excitement leading up to the introduction of Learning Curve's line of Super WHY! preschool toys and electronic learning aids has been outstanding,' said Peter Henseler, President of Learning Curve.
