Revlon, Inc. (NYSE: REV) today announced that actress Jessica Biel has
been signed to be a new Global Brand Ambassador for Revlon.
Ms. Biel joins Revlon’s star-studded lineup of accomplished, modern and
glamorous women including Academy Award winning actresses Halle Berry
and Jennifer Connelly, actresses Jessica Alba and Beau Garrett and
supermodel and entrepreneur Elle Macpherson.
Commenting on today’s announcement, Revlon President and Chief Executive
Officer, Alan T. Ennis, said, “Jessica Biel is a beautiful woman and an
accomplished actress. Her modern and youthful spirit play to the essence
of the Revlon brand. We are very excited to make Jessica part of the
Revlon family.”
In addition to being featured in upcoming global advertising campaigns,
Biel will be involved with various company-sponsored philanthropic
activities and fundraising events for charity. Through the EIF Revlon
Run Walk and other efforts, Revlon has raised $65 million for research,
counseling and outreach programs to support women’s health and
participating breast cancer programs. Jessica Biel will be joining
Revlon Brand Ambassadors Jennifer Connelly and Jessica Alba at this
year’s EIF Revlon Run Walk in New York taking place on May 2nd.
“Revlon represents today’s modern woman,” said Jessica Biel. “I am
honored to be associated with this strong global brand and to be part of
a company that has done so much for women around the world.”
About Jessica Biel
Jessica made her acting debut in 1996 on the highly rated television
series, 7th Heaven. As the breakout star
from that series, she has quickly become one of Hollywood’s most
sought-after actresses of her generation. Jessica received much critical
acclaim for her work on The Illusionist opposite Oscar nominated
actors Edward Norton and Paul Giamatti. Biel will next be seen in the
romantic dramedy, Easy Virtue opposite Collin Firth and Kristin
Scott Thomas followed by a quirky and comedic turn in the political
satire Nailed, directed by David O. Russell and starring opposite
Jake Gyllenhaal. Biel is also known for her comedy starring in big box
office hits such as I Now Pronounce You Chuck and Larry,
alongside Adam Sandler, as well as the action film Blade:Trinity.
About Revlon
Revlon is a worldwide cosmetics, hair color, beauty tools, fragrances,
skincare, anti-perspirants/deodorants and beauty care products company.
The Company’s vision is to provide glamour, excitement and innovation to
consumers through high-quality products at affordable prices. Websites
featuring current product and promotional information can be reached at www.revlon.com,
www.almay.com
and www.mitchumman.com.
Corporate and investor relations information can be accessed at www.revloninc.com.
The Company’s brands, which are sold worldwide, include Revlon®, Almay®,
ColorSilk®, Mitchum®, Charlie®, Gatineau® and Ultima II®.
Revlon, Inc.
Media
Jennine
Hannaway, 212-527-6640
Vice President, Public Relations
Jennine.Hannaway@revlon.com
or
Amanda
Ashe, 212-527-4657
Manager, Public Relations
Amanda.ashe@revlon.com
or
Investor
Relations & Financial Media
Abbe F. Goldstein,
CFA, 212-527-6465
Senior Vice President, Investor Relations &
Corporate Communications
