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Sterling Savings Bank Introduces New Name for Financial Services Division
Monday, May 04, 2009 4:45 PM


Harbor Financial Services Now Sterling Savings Banc Financial Services

Sterling Savings Bank announced that, effective May 1, 2009, it has changed the name of its financial services division from Harbor Financial Services to Sterling Savings Banc Financial Services.

Greg Seibly, President of Sterling Savings Bank, commented, "We expect that this name change will help customers more readily recognize that our financial services division is part of the Sterling family of businesses, providing Hometown Helpful® services to the communities that we serve." Seibly continued, "There are no personnel changes anticipated as a result of this name change, and our customers can expect to continue to receive the same high quality level of service to meet their financial services and investment needs, without affecting their investment and brokerage accounts."

The new name and new logo is currently being introduced throughout Sterling's branch network. Sterling Savings Banc Financial Services can be found in all 156 of Sterling’s retail branches, spanning Washington, Oregon, Idaho, Montana and California.

Sterling Savings Banc Financial Services, a division of Sterling Savings Bank, provides non-bank investments, including mutual funds, equities, fixed income, variable annuities, and fixed annuities, through regional representatives throughout Sterling Savings Bank’s branch network. Sterling Financial Corporation (NASDAQ:STSA) of Spokane, Wash., is the bank holding company for Sterling Savings Bank, a state-chartered and federally-insured commercial bank. Sterling offers banking products and services, mortgage lending, construction financing and investment products to individuals, small businesses, commercial organizations and corporations. As of Dec. 31, 2008, Sterling Financial Corporation had assets of $12.78 billion and operated more than 175 depository branches throughout Washington, Oregon, Idaho, Montana and California.

Sterling Savings Bank
Cara Coon, 509-626-5348

(Source: Business Wire )


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