Harbor Financial Services Now Sterling Savings Banc Financial Services
Sterling
Savings Bank announced that, effective May 1, 2009, it has changed
the name of its financial services division from Harbor Financial
Services to Sterling Savings Banc Financial Services.
Greg Seibly, President of Sterling Savings Bank, commented, "We expect
that this name change will help customers more readily recognize that
our financial services division is part of the Sterling family of
businesses, providing Hometown Helpful® services to the communities that
we serve." Seibly continued, "There are no personnel changes anticipated
as a result of this name change, and our customers can expect to
continue to receive the same high quality level of service to meet their
financial services and investment needs, without affecting their
investment and brokerage accounts."
The new name and new logo is currently being introduced throughout
Sterling's branch network. Sterling Savings Banc Financial Services can
be found in all 156 of Sterling’s retail branches, spanning Washington,
Oregon, Idaho, Montana and California.
Sterling Savings Banc Financial Services, a division of Sterling
Savings Bank, provides non-bank investments, including mutual funds,
equities, fixed income, variable annuities, and fixed annuities, through
regional representatives throughout Sterling
Savings Bank’s branch network. Sterling
Financial Corporation (NASDAQ:STSA) of Spokane, Wash., is the bank
holding company for Sterling Savings Bank, a state-chartered and
federally-insured commercial bank. Sterling offers banking products and
services, mortgage lending, construction financing and investment
products to individuals, small businesses, commercial organizations and
corporations. As of Dec. 31, 2008, Sterling Financial Corporation had
assets of $12.78 billion and operated more than 175 depository branches
throughout Washington, Oregon, Idaho, Montana and California.

Sterling Savings Bank
Cara Coon, 509-626-5348