New Product Provides Automotive Portals and Research Companies the ‘Real’ Prices New Vehicles Command on the Market

Chrome® Systems Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq:TRAK) and an industry leader in managing automotive data, today announced the launch of ALG Smart Buyer Pricing, which provides actual prices new vehicles are selling for on a regional and local basis. The new solution is driven by transactional data, regional information, and rebate and incentive data provided by Chrome’s sister company, Automotive Lease Guide (alg), Inc. and is meant to represent the discount a consumer can expect to receive off total MSRP for any given new vehicle after an average amount of negotiation, including all cash incentives and other non-finance discounts provided by the dealer.

ALG Smart Buyer Pricing can be used by automotive portals and other sites publishing automotive research as an online consumer-facing market value tool to help buyers make the best purchasing decisions. It features monthly data updates to ensure up-to-date and accurate information, including two-year rolling coverage of the most recent model year and the one immediately preceding it.

“We’re proud to deliver powerful market intelligence to our automotive retailing clients and the real-world pricing information consumers need, especially in the current economy,” said Pete Batten, general manager of Chrome Systems. “ALG Smart Buyer Pricing is unique because it is supported by ALG, one of the industry’s most trusted data providers.”

About Chrome (www.chrome.com)

Chrome provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook®, and since 1986 has collected, analyzed and enhanced “raw” automotive data from all manufacturers. Chrome Systems Inc. is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc. company (Nasdaq:TRAK).

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the benefits of ALG Smart Buyer Pricing and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include the accuracy of the information gather by ALG, the implementation and use of ALG Smart Buyer Pricing by customers and other risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ended December 31, 2008. These filings can be found on DealerTrack's website at www.dealertrack.com and the SEC's website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.

TRAK-G

Chrome Systems
Sylvie Peterson, 503-963-6369
sylvie.peterson@chrome.com
or
RF|Binder Partners
Anuj Baveja, 212-994-7552
anuj.baveja@rfbinder.com