LIN TV Corp. (NYSE: TVL), a local television and digital media company,
today announced an agreement with News Over Wireless (NOW) for the
distribution of its market-leading news and video to a growing number of
mobile users.
“We are strategically accelerating the expansion of our mobile services,
a business that was non-existent two years ago, and now attracts nearly
five million impressions a month,” said LIN TV’s Senior Vice President
New Media Robb Richter. “NOW’s customized mobile news platform will help
further extend our newsrooms, increase brand loyalty and grow additional
revenue streams.”
LIN TV is also leveraging NOW’s technology to develop custom iPhone
applications for each of its local television stations. Designed to take
advantage of the iPhone's unique multi-touch interface, LIN TV’s robust
application will feature local news, sports and entertainment, video,
weather forecasts and traffic reports. NOW is also designing the iPhone
applications for LIN TV to include national and local advertising,
providing new revenue stream opportunities.
“LIN TV’s new media strategy is to deliver the greatest media experience
to viewers in our local markets through web, mobile, short message
service, and other channels,” added Richter. “The iPhone applications
tap into one of the most popular Apple innovations to provide LIN TV’s
personalized, multi-media news to a growing mobile audience.”
The iPhone applications for LIN TV’s markets will be available free of
charge in the Apple App Store.
About LIN TV
LIN TV Corp., along with its subsidiaries, is a local television and
digital media company, owning and/or operating 27 television stations in
17 U.S. markets, all of which are affiliated with a national broadcast
network. LIN TV’s highly-rated stations deliver important local news and
community stories, along with top-rated sports and entertainment
programming, to 9% of U.S. television homes, reaching an average of 11
million households per week.
LIN TV is also a leader in the convergence of local broadcast television
and the Internet through its television station web sites and a growing
number of local online innovations that reach 15% of U.S. broadband
households. LIN TV is traded on the New York Stock Exchange under the
symbol “TVL”. Financial information about the company is available at www.lintv.com.
About News Over Wireless
News Over Wireless (NOW) is part of CBC New Media Group, LLC, a division
of Capitol Broadcasting Company. NOW currently partners with over 120
local and national media companies and is a leading provider of
advertising-supported mobile web sites, subscription-based premium
applications, video channels and iPhone applications. For more
information, visit www.newsoverwireless.com.
LIN TV Corp.
Courtney Guertin, 401-457-9501
public relations
specialist
courtney.guertin@lintv.com
