Leading Sales and Marketing Solutions Company Recognized for Second Year in a Row by Stevie Awards

TEMPE, AZ -- (Marketwire) -- 05/21/09 -- Direct Alliance (www.directalliance.com), a wholly owned subsidiary of TeleTech Holdings, Inc. (NASDAQ: TTEC) and a leading outsourcing provider of direct inside sales and marketing solutions, has been named a finalist in three different categories for the 2009 American Business Awards. The company and its leadership have been nominated in the categories of Sales Team of the Year, Human Resources Department of the Year, and Information Technology Executive of the Year.

Commonly known as "The Stevies," the American Business Awards is the only all-encompassing program honoring outstanding performance in business across the United States. More than 2,600 entries from companies of all sizes and in virtually every industry were submitted for consideration in more than 40 categories. This is the second time in as many years that Direct Alliance has been a finalist for a Stevie Award. Judi Hand, president of Direct Alliance, was nominated in 2008 for best executive in a service business. The seventh annual awards ceremony will be held on Monday, June 22 in New York City.

"We are honored to be nominated for these prestigious awards," said Hand. "We are proud of the results we deliver for our clients through our dynamic sales and support infrastructure, our global technology, and our sales performance management best practices. This recognition highlights our commitment to our clients' success."

Direct Alliance has more than fifteen years of direct sales and marketing experience providing streamlined selling solutions to help clients identify and maximize revenue generation using inbound, outbound, account management and acquisition selling strategies.

"Despite very tough economic conditions, many organizations and individuals continue to perform well," said Michael Gallagher, founder and president of The Stevie Awards. "The results of the 2009 ABAs thus far are a testament to the resilience, creativity, and hard work of American organizations, executives, and workers."

About TeleTech

TeleTech is one of the largest and most geographically diverse global providers of business process outsourcing solutions. We have a 27-year history of designing, implementing, and managing critical business processes for Global 1000 companies to help them improve their customers' experience, expand their strategic capabilities, and increase their operating efficiencies. By delivering a high-quality customer experience through the effective integration of customer-facing front-office processes with internal back-office processes, we enable our clients to better serve, grow, and retain their customer base.