Vignette Corporation (NASDAQ: VIGN), the company that the world’s leading brands rely on for innovative and dynamic Web experiences, announced today that its customer Broadcast Interactive Media, the leading provider of locally-focused advertising and content solutions for television, radio and newspaper Web sites, will present on how to use video to increase revenue and Web site traffic at Digital Asset Management New York 2009. The session is scheduled for Tuesday, June 2 at 10:30 a.m. ET.

Timur Yarnall, co-founder and CEO of Broadcast Interactive Media, will focus on the power of user generated video. The company, which hosts more than 150 media Web sites in 120 markets, has created a truly collaborative and profitable online experience with the launch of YouNews™. YouNews™ allows citizen journalists to upload, share and tag videos for display on local television Web sites. Yarnall will discuss how media companies have successfully used this Web 2.0 element to build revenue and traffic and how video and Web 2.0 content is being captured, searched and used.

Broadcast Interactive Media’s online video experience is powered by Vignette Video Services. Vignette Video provides customers like BIM with comprehensive transcoding capabilities, a customizable player with patented features like Vtags and a visual texture strip and advanced video metrics.

DAM NY, which begins on June 1, offers the latest thinking and developments in strategy, procurement, implementation best practices and improving operations – all from the user’s perspective. Speakers for the conference include thought leaders from companies with proven success in digital asset management, including Fox News & Business, Frost & Sullivan and Open Text.

About Broadcast Interactive Media

Based in Madison, WI, Broadcast Interactive Media (www.broadcast-interactive.com) is the leading provider of locally-focused advertising and content solutions for more than 160 television, radio, and newspaper websites. Offerings include a comprehensive suite of revenue-generating programs and national sales support, advertising and content network operations, video streaming, and technology development. Exclusive products encompass a user generated content (UGC) portal, YouNews™, a rapidly expanding catalog of local sales verticals such as Healthy Living and Home Experts, as well as a proprietary video services product, BIMVID™. Customers include groups such as NBC LIM, Fisher Communications, Journal Broadcast Group, Meredith Broadcasting, Schurz Communications, and Granite Broadcasting.