Vignette Media 7.1 Offers a Complete Web Experience Management
Solution to Manage, Promote and Sell Digital Assets and Capture
Advertising Revenue
Vignette Corporation (NASDAQ: VIGN), the company that the world’s
leading brands rely on for innovative and dynamic Web experiences, today
announced the upcoming availability of Vignette
Media 7.1 at its New
York Vignette Day 2009. The integrated digital media platform,
tailored for communications, media and entertainment (CME) companies,
allows organizations to manage, publish and monetize digital content.
Broadcasters, newspapers, magazines, game publishers, wireless operators
and other CME organizations are seeking ways to grow online channels and
video usage to capture advertising revenue or direct revenue for their
digital assets. The Vignette Media platform allows CME companies to
deploy engaging sites driven by advertising revenue, video-on-demand
experiences, download-to-own or rental commercial models. This is
accomplished by a single unified platform for the management,
presentation and merchandizing of these assets.
“Communications, media and entertainment companies are facing tremendous
market and technological change. As a result, they are forced to
innovate. This innovation is transforming the Web as we know it and
creating new business models and measures of success. Vignette Media was
developed to help CME organizations successfully navigate through this
transformation,” said Dave Dutch, senior vice president of products and
marketing, Vignette.
Solution Description
Vignette Media 7.1’s innovative and enterprise-class technology empowers
CME professionals to upload, publish and manage rich media, video,
editorial and marketing content across multiple Web properties. Based on
best practices culled from many years of working with the world’s
premier media organizations, Vignette Media 7.1 provides a CME-specific
solution that delivers engaging Web experiences and the ability to
monetize digital content.
Business Benefits
Although a variety of techniques to drive revenue from digital content
already exist – such as subscriptions, pay to own, advertising and
syndication – CME companies continue to experiment with new business
models to increase revenue. Vignette Media’s merchandizing and product
catalog functionalities allow companies to create and manage
digital media products such as TV shows or games according to the
intended distribution channel.
