Wizzard Media (NYSE Amex: WZE), the world’s largest podcasting network
announced today the acquisition of a new iPhone App and the marketing
launch of its recently acquired Apps via podcasts and the internet.
Adding to its fast growing roster of premier iPhone Apps, Wizzard Media
acquired the distribution rights to Super Mastermind, a high quality App
poised for sales growth through Wizzard’s podcast marketing and
distribution network targeting iPhone and iPod Touch users. Wizzard has
focused its recent App acquisition efforts on high quality, timeless
Apps that cross a wide spectrum of consumer interests and match up well
with targeted podcast audiences.
Wizzard plans to market these Apps in highly targeted podcasts, earning
App developers and podcasters money for the sale and promotion of the
products. To kick-off Phase I of its marketing efforts Wizzard plans to
price all of the Apps at 99 cents for one week only in honor of Apple’s
new $99.00 price for the iPhone. Wizzard believes this new price point
for the iPhone will cause people to flock to the platform, increasing
audiences for the podcasts on the Wizzard Media Network and adding
potential consumers for new Apps.
In addition to podcast marketing and the introductory discounted
pricing, Wizzard plans to promote the Apps to a wide variety of App
directories, review sites, video portals, through targeted search terms
on popular search engines and through podcast contests and giveaways.
“The Wizzard Media podcast network reaches an audience of over 18
million unique consumers a month and approximately 50 million a year,”
says Chris Spencer, CEO of Wizzard Media. “The podcasters we work with
have proven that they do an excellent job promoting their sponsors and
advertisers and we believe that with the influence and rapport they have
developed with their audience, they will do a great job marketing these
Apps. The simplicity of a consumer hearing about a high quality App from
their favorite podcast and being able to pause the podcast, click to the
App Store and buy, all on their iPhone or iPod Touch, make this a
compelling monetization opportunity for podcasters and App developers
alike.”
“With 50,000 Apps in the App Store, it is hard to consistently find the
best Apps,” said Laurie Simms, President of Wizzard Media. “Hearing
about a new App from a trusted, valued source like your favorite podcast
will go a long way in solving that problem. It helps the App developers
we work with as we have a built-in, highly targeted marketing network
and don’t rely solely on the iTunes App Store traffic to sell these
Apps.