Amerigon's Proprietary Climate Control Seat(R) Seats, Heated and Ventilated Seats To Be Sold through National Network

NORTHVILLE, Mich. and AUSTIN, Texas, June 25 /PRNewswire-FirstCall/ -- Amerigon Incorporated (Nasdaq: ARGN), a leader in developing and marketing products based on advanced thermoelectric (TE) technologies, and Classic Soft Trim (CST), one of the world's leading aftermarket providers of leather-trimmed interiors and other luxury features, today jointly announced an alliance to sell patented Amerigon heated and cooled seat systems in the custom car, retrofit and automotive aftermarket industry nationwide. This agreement gives CST a limited exclusive right to market and install the Amerigon Climate Control Seat(R) (CCS(R)) system and Amerigon's heated and ventilated seat system through CST's national dealer network and other authorized and certified installers.

'This is a significant new venture for us with a partnership in a very important market,' said Amerigon President and Chief Executive Officer Daniel R. Coker. 'We have searched long and hard to find the right partner for an aftermarket venture and we believe we have found it in Classic Soft Trim. The company is the leader in providing luxury interior accessories to new car dealers, custom car brands such as Roush, as well as the Class 8 truck and recreational vehicle market. Classic Soft Trim provides these retrofit products and services though its well trained professional marketing and installation staff. We are confident it has the necessary resources, certifications and geographical company-owned facilities needed to be successful. We look forward to a very prosperous relationship.'

Classic Soft Trim, based in Austin, Texas, is a major supplier of premium quality leather interior kits for the automotive industry. The company is ISO 9001 certified and, with past OEM partners such as Mitsubishi, Nissan, Toyota TRD, Ford Racing, Isuzu and Subaru, CST markets and installs its products through 23 centers throughout the U.S., including most major cities, and an extensive North America network of authorized installers.