Wizzard Media (NYSE Amex: WZE), the world’s largest podcasting network
released figures today showing an increase in iPhone App sales, podcast
downloads and podcast audiences from iPhone users for the first weekend
after the launch of Apple’s new iPhone 3GS.
When comparing the weekend of June 19th with the previous weekend of
June 12th, the Wizzard Media Network saw an increase in audiences using
the iPhone to request podcast episodes of 29% in the U.S. and 27%
worldwide. As a result, there was an increase in podcasts downloaded
from the network by iPhone users of 66% in the U.S. and 50% worldwide.
Revenues for Wizzard’s iPhone App sales showed an average increase of
12% worldwide for the weekend after the new iPhone launch, compared to
the previous weekend.
“We expected to see a surge in App and podcast interest with the launch
of the new iPhone but we did not expect it to be this soon or this
substantial,” said Chris Spencer, Wizzard Media CEO. “I believe this
data supports our most recent push to monetize podcasting through the
use of iPhone Apps in addition to podcast advertising. In regards to the
12% increase in App revenue, the weekend before the launch of the new
iPhone Wizzard was in the middle of a special $.99 sale of all our Apps
and average daily unit sales were up 67% during the week-long special.
To improve on that growth once we reverted back to standard pricing
shows the impact a million new iPhone users can have on sales.”
Financial analyst projections for Apple’s iPhone sales average over 20
million units for 2009 (RBC, Piper Jaffrey, Citi).
“This significant increase in the number of people consuming podcasts
from the Wizzard Media Network on their iPhone certainly demonstrates
device engagement and can translate to larger advertising buys,” said
Laurie Sims, President, Wizzard Media. “No one leaves home today without
their cell phone and podcasts represent an effective means for
advertisers to put their message onto a person’s most trusted device in
an extremely uncluttered and intimate advertising environment. It also
allows us to deliver even more efficient geographically targeted ad
campaigns while still reaching a large mass of consumers.”
“Apple reported that they sold 1 million iPhone 3GS's during its launch
weekend and the data from Wizzard Media showing a 12% average increase
in App sales, a 66% increase in iPhone related U.S. traffic and 29%
increase in unique audiences for iPhones during the launch weekend vs.