SKECHERS USA (NYSE:SKX), a global leader in the lifestyle footwear
industry, today announced that host, entrepreneur and former Dancing
with the Stars champion Brooke Burke will be the next celebrity to
join its charity-related “Nothing Compares to Family” advertising
campaign.
Burke, whose first modeling appearance was in a SKECHERS ad in 1995,
will appear in the SKECHERS campaign with her fiancé David Charvet
(ABC’s summer reality competition series The Superstars), son
Shaya, 1, and daughters Rain, 2, Sierra, 7, and Neriah, 9. “I’m always
on the lookout for new outlets to help organizations like Cedars-Sinai
Women’s Cancer Research Institute,” said Burke. “I love that SKECHERS is
focusing on families in their advertising and bringing awareness to
important charities. And it’s great to be working with SKECHERS again –
this time with my family.”
“We’re really proud of this campaign and thrilled that Brooke Burke is
again a part of SKECHERS,” began Michael Greenberg, President of
SKECHERS. “At the core, SKECHERS is a family brand and the ‘Nothing
Compares to Family’ campaign is a perfect way for us to partner with
great talent like Brooke to support and promote a wide array of
important charities.”
Burke gained global recognition as the travel guide on the E! series, Wild
On. She later went on to host two seasons of the CBS reality show Rock
Star and recently competed on and ultimately won the 7th
season of ABC’s hit series Dancing With The Stars. Burke founded
the mommy website BabooshBaby.com in 2008, and she has recently merged
it with ModernMom.com, for which she is now CEO. She partnered with
SKECHERS to bring awareness to Cedars-Sinai Women’s Cancer Research
Institute at the Samuel Oschin Comprehensive Cancer Institute, a program
that is working to reduce the threat of cancer to women through
research, education, early detection and prevention.
The SKECHERS “Nothing Compares to Family” campaign began in 2008 and
stars some of today’s popular celebrity families while benefiting
children’s charities with ads breaking in celebrity weekly magazines and
other fashion and lifestyle glossies. Brooke Burke joins a roster of
celebrities that has included Tori Spelling, Brandy, Jack Coleman,
Trista and Ryan Sutter, Holly Robinson Peete, Niki Taylor, and most
recently Cesar Milan. SKECHERS expects additional celebrity families to
participate in support of new charities as the “Nothing Compares to
Family” campaign continues through 2009.
The Brooke Burke “Nothing Compares to Family” ad image is available upon
request.
