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Schwab Announces Pricing, Service and Technology Initiatives to Boost Independent Advisor Growth and Efficiency
Thursday, June 25, 2009 12:03 PM


At a gathering of some of the nation’s largest independent investment advisors, Charles Schwab today unveiled a series of new initiatives designed to help them fuel their growth and add scale by managing costs and improving their efficiency.

In the challenging environment brought on by disruption in the financial markets beginning last year, many affluent investors are poised to establish new relationships with independent advisors but are hesitant to act during turbulent markets; at the same time, current clients of advisors are requiring more of their time, accelerating the need for greater efficiency in their businesses. On the occasion of its annual EXPLORE event, Charles Schwab, the leading provider of custodial, operational and trading support for more than 6,000 independent fee-based investment advisory firms announced a series of steps it is taking to support advisors in the current environment.

Beginning next month, Schwab will waive commissions on electronic equity trades and reimburse transfer of account fees charged by contra brokers for up to one year for new-to-Schwab clients of independent investment advisors who open accounts by the end of the year. In addition, Schwab Performance Technologies® will waive the next year’s maintenance fees for its portfolio management software PortfolioCenter® for any advisory firm that custodies client assets with Schwab Advisor Services and licenses PortfolioCenter through Schwab. More than 2,200 of Schwab’s advisor clients currently use PortfolioCenter.

Schwab is also investing in an array of new service and technology projects that will begin to benefit advisors by the end of the year:

  • A newly redesigned technology platform that integrates and centralizes the features of Schwab’s web site and the SchwabLink desktop application and helps advisors explore and use client data with greater flexibility;
  • Secure email functionality between select advisors and Schwab’s service representatives;
  • Operations consultants who will share best practices with advisors’ back-office staff to improve their productivity and efficiency; and
  • The debut of a new program offering classes to help advisor back-office professionals become highly proficient at managing custody, account servicing and operations processing.

A number of other longer-range technology enhancements are also in the works, including enhanced reporting technology and straight-through data file download and updates to PortfolioCenter.



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