Direct Marketing Campaign Stands out from the Competition
Global marketing services leader Acxiom®
Corporation (Nasdaq: ACXM) was named a Stevie®
award winner for marketing excellence in the 2009 American Business
AwardsSM presented Monday in New
York.
Acxiom was recognized for its Acxiom
Evolution direct mail campaign, which increased
awareness of the company’s broadening role in helping clients deploy
integrated, interactive marketing initiatives.
“This recognition acknowledges the breadth of talent we have
within our global marketing team,” said Michael Darviche, Acxiom’s chief
marketing officer. “Our campaign mirrors the kinds of marketing
strategies we develop every day to help clients reach across channels
with effective messaging for innovative customer engagement.”
Commonly known as “The Stevies,” the American Business Awards is
the only all-encompassing program honoring outstanding performance in
business across the United States. Last year, Acxiom was named Best
Marketing Organization.
Acxiom was also recognized this year as a finalist in two other
marketing categories:
-
Advertising, Marketing & Public Relations Campaign: Acxiom’s PersonicX®
Marketing Campaign
-
Best Design: Acxiom’s
PersonicX Wheel
The awards were presented during ceremonies at the Marriott
Marquis Hotel in New York City. The ceremonies were hosted by Cheryl
Casone of Fox Business Network and broadcast nationwide on radio by the
Business TalkRadio Network.
More than 200 executives across the country participated in the
judging process to determine the Stevie Award winners and finalists.
About Acxiom
Acxiom connects clients with their customers through deep consumer
insight, powering effective and profitable marketing initiatives and
business decisions. Our consultative approach spans multiple industries
and incorporates decades of experience in consumer data and analytics,
information technology, data integration and consulting solutions for
effective marketing across digital, Internet, email, mobile and direct
mail channels. Founded in 1969, Acxiom is headquartered in Little Rock,
Ark., and has offices around the world. For more information about
Acxiom, visit www.acxiom.com.
Acxiom and PersonicX are registered trademarks of Acxiom
Corporation.
About The Stevie Awards
Stevie Awards are conferred in four programs: The American
Business Awards, The International Business Awards, The Stevie Awards
for Women in Business, and the Stevie Awards for Sales & Customer
Service. Honoring companies of all types and sizes and the people behind
them, the Stevies recognize outstanding performances in the workplace
worldwide. Learn more about The Stevie Awards at www.stevieawards.com.
Acxiom Corporate Communications
Scott Maple,
501-252-5399
scott.maple@acxiom.com
GACXM
