Rental Rate Data and Search Results to Provide Insight into
National or Local Markets
Apartment
Guide, a leading resource for apartment
searches nationwide, today announced that detailed reports on rental
rates and search results conducted on ApartmentGuide.com is now
available for free to advertising clients. Clients can gain access to
the reports by contacting their Apartment Guide sales representatives.
“As apartment industry experts, our clients frequently ask us what is
happening in their market,” said Arlene Mayfield, president, Apartment
Guide. “Average rent rates, competitor specials, popular amenities,
occupancy levels, overall walk-in traffic and total leases are questions
we answer on a daily basis. Now we’ve made it even easier for them by
offering detailed reports on these topics.”
The three new reports that are currently available from Apartment Guide
sales reps are:
-
ApartmentGuide.com Searches (Where) –This report shows where
consumers are looking for a place to live by what they type in the
search box on the ApartmentGuide.com homepage. This report can be
viewed on a national or state level.
-
ApartmentGuide.com Searches (What) – This report shows what
consumers are searching for throughout ApartmentGuide.com, including
what percentage of people are refining their search and of those who
do, what they refining it by – price, amenities, distance. This report
can be viewed on a national, state or city level.
-
ApartmentGuide.com (Average Rents) – This report shows average
rental rates and average rates by square foot. It is broken down by
floorplan, average square foot and percentage of listings that offer
coupons. This report can be viewed on a national, state, city or zip
code level.
Additional reports that will show three-year year trends of occupancy,
walk-in traffic and lease numbers will be available to clients soon.
About Apartment Guide
A 34-year apartment industry expert, Apartment Guide is the flagship
product of Consumer Source Inc., a wholly-owned subsidiary of PRIMEDIA
Inc. (NYSE:
PRM). Apartment Guide helps millions of consumers nationwide find
an apartment through innovative print, Internet and mobile
solutions. A trusted brand, it is a primary apartment search resource,
offering potential renters content-rich apartment
listings and information. Apartments
for rent are displayed and distributed in 77 publications in 74
markets and nationwide online. For more information visit http://www.apartmentguide.com.
About PRIMEDIA Inc.
PRIMEDIA Inc. helps millions of consumers nationwide find a place to
live through its innovative print, Internet and mobile solutions. From
publishing its flagship advertising-supported Apartment Guide since 1975
to launching industry-leading online real estate destinations such as ApartmentGuide.com,
Rentals.com
and NewHomeGuide.com,
PRIMEDIA continues to simplify the consumer home search and drive leads
that result in occupancy for property managers, landlords, new home
builders and real estate professionals. For more information, visit www.primedia.com.
PRIMEDIA, Apartment Guide, ApartmentGuide.com, Rentals.com and
NewHomeGuide.com are trademarks and/or registered trademarks of PRIMEDIA
Inc.
© PRIMEDIA Inc. 2009. All rights reserved.
Apartment Guide
Nichole Bigley, 678-421-3494
nbigley@primedia.com
