Four Points by Sheraton Midtown-Times Square Boasts Prime Location in
the Heart of New York City’s Broadway Theater District
Growth of Four Points by Sheraton in New York City Underscores the
Brand’s Global Rejuvenation
Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announces
the debut of its Four Points by Sheraton brand in New York City’s Times
Square. Owned by Times Square West, LLC, Four Points by Sheraton
Midtown-Times Square occupies a prime location on 40th Street
in the heart of the New York City’s Broadway theater district. The newly
constructed, 244-room hotel is the brand’s third hotel to open in New
York City and joins Four Points by Sheraton Manhattan SoHo Village and
Four Points by Sheraton Manhattan Chelsea.
Four Points by Sheraton has stepped up its growth in New York City as
part of the brand’s comprehensive global rejuvenation campaign. In the
past five years, Starwood and its partners have invested more
than $1 billion to reinvent Four Points by Sheraton resulting in a 70
percent turnover of the portfolio driven by major property renovations,
conversions and new-build hotels. The brand also recently opened its
first vacation resort hotel in Punta Gorda, Florida and launched its
first prototype hotel in San Antonio, Texas.
“We are delighted to debut Four Points by Sheraton at the epicenter of
New York City as a key part of our global growth and brand
rejuvenation,” said Brian McGuinness, Senior Vice President, Specialty
Select Brands for Starwood. “Our expansion in New York City also
addresses the rising demand for affordable and stylish lodging in urban
areas.”
Guests will be just steps from the best shows on Broadway, the site of
the New Year’s Eve ball drop and all the vibrant, electronic billboards
that have made Times Square one of the world’s most famous destinations.
Also nearby are some of the city’s finest restaurants, a variety of
shops, and the corporate offices of the New York Times, Condé Nast,
Ernst & Young, as well as the studios for NBC and CBS. Guests will also
enjoy easy access to many of New York City’s most well-known landmarks
including the Empire State Building, Grand Central Station and
Rockefeller Center.
The hotel’s spacious and comfortable guest rooms all feature the Four
Points by Sheraton Four Comfort Bed, a luxurious ensemble including a
plush mattress, an assortment of pillows, and a fresh, white duvet.
