Warner Bros. Consumer Products Teams Up With Retail Partner Hot
Topic for Sweeping In-Store and Online Promotions, Exclusive Products
Nationwide and Harry Potter and the Half-Blood Prince Magical Fan Event
Warner Bros. Consumer Products (WBCP), along with its prominent retail
partner, Hot Topic Stores (Nasdaq: HOTT), has announced an enchanted and
exclusive, one-time fan event in Paramus, New Jersey, featuring Harry
Potter star Tom Felton, in support of the highly anticipated
upcoming feature film, Harry Potter and the Half-Blood Prince. On
Friday, July 10, beginning at 7:00 p.m., Felton, who plays Harry’s arch
rival, Draco Malfoy in the film series, will visit the Hot Topic
store at the Garden State Plaza and participate in a VIP signing for 750
lucky fans who purchased the special-edition Harry Potter and the
Half-Blood Prince T-shirt.
Starting today, while supplies last, Hot Topic will give fans the
opportunity to own the limited-edition Harry Potter and the
Half-Blood Prince T-shirt, available exclusively at the Hot Topic
store at the Garden State Plaza in Paramus, New Jersey. The first 750
fans to purchase these specially designed T-shirts will receive a
wristband, gaining them access to the Hot Topic in-store signing event
on July 10, where they will have the opportunity to meet Felton and have
him autograph a special Harry Potter and the Half-Blood Prince
poster.
Hitting theaters Wednesday, July 15, Harry Potter and the Half-Blood
Prince is the sixth installment and latest chapter in the wildly
popular film franchise from Warner Bros.
"The excitement builds with each Harry Potter film and fans
really want to be a part of this incredible experience," said Karen
McTier, Executive Vice President of Domestic Licensing and Worldwide
Marketing, Warner Bros. Consumer Products.