Tied to ‘U Rock 2’ event on Disney.com, promotion features casual
game with free ‘Hannah Montana’ song download
Walmart’s ‘Your Zone’ teen home furnishings brand is key ‘U Rock 2’
sponsor
Disney.com
and Walmart have created a unique online promotion tied to Disney’s U
Rock 2, a user generated content event that invites fans to create
their own music videos set to songs from popular Disney artists and post
their original videos on Disney.com. Targeted to tweens, teens and moms,
“Rock Out Your Zone” (www.disney.com/rockout)
is an integrated promotion created by Disney.com that brings together
the music of U Rock 2 with Walmart’s popular new teen home
furnishings line, “Your Zone.”
Interactive features on the “Rock
Out Your Zone” microsite include:
-
“Your Zone Memory Challenge” online game that offers players a free
download of Hannah Montana song “Ice Cream Freeze”
-
“Find Your Look” interactive quiz that offers a series of questions to
ultimately determine personal style
-
A guide for parents to get clued-in on the latest teen and tween
trends hosted by Disney
Family.com
-
A link to the 3-D tour of Walmart’s “Your Zone” product line at
Walmart.com/yourzone
The Disney Media Sales and Marketing team worked with Walmart on the U
Rock 2 sponsorship to create a comprehensive multi-platform
promotion that, in addition to the exclusive online offerings, includes
television spots on Disney XD and print ads in Disney FamilyFun
magazine. All media will drive traffic to the Disney.com/rockout
microsite.
“U Rock 2 is our marquee summer event on Disney.com, and we’re
thrilled to have Walmart on board as the key sponsor,” stated Paul
Yanover, executive vice president and managing director, Disney Online.
“’Your Zone’ is a great fit for the U Rock audience.”
The Your Zone line includes bedding, décor, and furnishings designed to
be expressive and energetic, inspiring tweens and teens to create a
space that expresses their evolving personality.
