Free 10-City Concert Series at Simon Malls for Teens This Summer
INDIANAPOLIS, June 29 /PRNewswire-FirstCall/ -- This summer, Simon malls across the country will 'take it to the extreme' with BMX bike demos, hot music acts, and interactive games and contests all wrapped into one cool event set to energize teens.
Simon Property Group, Inc. (NYSE: SPG), the country's largest owner, developer, and manager of high quality retail real estate released details on the 2009 Simon dTOUR Live(R), a series of mall concert performances by some of today's hottest up-and-coming bands, including Hoobastank, Shwayze, and Forever the Sickest Kids.
Back for a seventh year, one of the biggest teen mall tours in the country launches July 24 in Los Angeles, with an action sports component new to the event this year. After hitting 11 Simon malls, including four Mills(R) properties, the event will wrap up on August 29 in the Chicago area.
Teens can check out some of the season's latest music stars while exploring exciting extreme sports demos, interactive games, and contests and fashions galore, presented by ABC Family. Participating sponsors include Coca Cola, Samsung, XGames Gear, Universal Studios Home Entertainment's release of Bring It On: Fight to the Finish, Eco-Maniacs, truth(R), the National Crime Prevention Council, and Fox Searchlight Pictures' feature film POST GRAD.
'Simon dTOUR Live(R) has become a 'must' summer event for teens, showcasing an edgy selection of the pop-rock acts that today's teens love most,' said Cathi Weiner, senior vice president, Simon Brand Ventures, the business-to-consumer arm of Simon Property Group. 'We are thrilled to have ABC Family back for the third year as our presenting sponsor. Our partnership is a perfect fit -- ABC Family viewers turn out for Simon dTOUR Live(R) and at the same time, new teens are exposed to the great programs aimed at their demographic such as 'The Secret Life of the American Teenager,' 'Make It or Break It' and '10 Things I Hate About You'.
This year's musical line-up includes School Boy Humor, Push Play, Hoobastank, Jimmy Robbins, Young Love, Cash Cash, Shwayze, The Cab, and Forever the Sickest Kids.
In addition to the summer sounds, Dave 'The Lord' Voelker will headline the XGames BMX Jams tour, three half-hour BMX bike demos and games throughout the day. Voelker, a 22-year veteran of BMX riding, is a multi-year XGames competitor and is considered a BMX legend known for innovative moves and his longtime passion for the sport.
'Simon dTOUR Live(R) has become a full, 360-degree interactive event where sponsors and retailers are able to interact with young people in their element -- hearing their favorite bands live at a Simon property and connecting with other Simon dTOUR Live(R) attendees at Facebook and MySpace,' Weiner said.
Sponsors and their planned activities include:
- ABC Family - ABC Family will give teens the chance to get creative by designing their own T-shirt or tote bag with different designs and logos from ABC Family Original Series. Audience members will be invited on stage to compete against each other in ABC Family charades and receive lots of great prizes.
- Coca-Cola - Coca-Cola will give teens the opportunity to try out the latest games and equipment from Guitar Hero World Tour.
