Jennifer Storms to Lead Sports Marketing

CHICAGO, June 29 /PRNewswire/ -- In the latest installment of its total brand transformation and as evidence of its unwavering commitment to sport, The Gatorade Company, a division of PepsiCo (NYSE: PEP), is delighted to announce today Jennifer Storms as its new Senior Vice President of Sports Marketing.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090629/CG39497)

Sarah Robb-O'Hagan, chief marketing officer of Gatorade, is enthusiastic about the new team member:

'Jenny ran the Olympic torch in Colorado for the 1984 Olympics in Los Angeles; now she runs the torch for Gatorade in the U.S. sports industry. I - along with the entire Gatorade team - am absolutely thrilled by the news. Her experience with innovative multi-media sports platforms, including television, talent and digital across just about every major sport, will allow us to evolve our overall sports marketing approach.'

Jennifer Storms said, 'Quite simply, Gatorade is in a class of its own amongst sports performance brands with no equal in terms of the depth, breadth, and quality of its relationships in the sports arena. I hope to bring my experience in television and digital media to what is already a very impressive team. This is a once-in-a-lifetime chance to work on the number one sports beverage brand with a highly motivated team during a time of total business revitalization. It doesn't get much better.'

Storms brings 14 years of hands-on experience with Turner Broadcasting Systems (TBS Inc) as a SVP of Turner Sports Marketing & Programming.

In her new role, Storms will assume leadership of Gatorade's sports strategy and property management including league, team, and athlete relations. She will oversee the brand's relationships including the NFL, NBA, MLB, WNBA, AVP, NHL, US Soccer, Major League Soccer, and other professional, collegiate and amateur teams throughout the world.