Supports Mayor Bloomberg’s and DOT’s Efforts to Promote Greener,
Greater NYC
Prototypes of Winning Designs in LVMH-Sponsored “Bike in Style”
Competition to be Unveiled When Summer Streets Begins in August
LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury goods
company, announced today that it will be a main sponsor of New York
City’s upcoming 2009 Summer Streets event. The announcement was made at
a press conference held by New York City’s Mayor Michael R. Bloomberg
and Department of Transportation (DOT) Commissioner Janette Sadik-Khan
this morning in McCarren Park in Brooklyn.
Debuted last year, Summer Streets closes a 6.9-mile route from the
Brooklyn Bridge to Central Park to cars for people to run, bike, walk
and take part in activities on three Saturday mornings in August – the 8th,
15th and 22nd. In conjunction with the beginning
of Summer Streets, LVMH will unveil prototypes of the biking apparel
designs created by the recently announced winner of its “Bike in Style”
Challenge, Fashion Institute of Technology (FIT) student Jessica
Velasquez.
“We could not be more proud to support Summer Streets, an event which
makes the City a healthier and even better place to live in for all New
Yorkers,” said LVMH Inc. Chairman Renaud Dutreil. “To us at LVMH, New
York is more than a world capital for fashion and creation; it is a
pioneer in promoting innovative, eco-friendly initiatives that improve
the quality of life for all citizens. Summer Streets is an outstanding
opportunity to rediscover the energy and beauty of this great City and
also how good and healthy it feels to ride one’s bike.”
The “Bike in Style” Challenge
LVMH Inc. in North America, working with the Mayor’s Fund to Advance New
York City, the DOT and FIT, created the Bike in Style Challenge earlier
this year asking student designers from FIT to create stylish, practical
and affordable bike clothing and gear that New Yorkers would proudly
wear in bicycle-commuting to work. The DKNY division of LVMH-owned Donna
Karan International (DKI) mentored the FIT students and is developing
the prototypes of the winning designs.
Mr. Dutreil added, “At LVMH, we do not see luxury in terms of products.
We believe that luxury is a lifestyle that should be cultivated, even in
tough economic times.
