National Campaign Rewards Cardholders with Priceless Escapes and a
Pair of Jeans to Break in Along the Way
Every pair of jeans tells a story. Whether flare, boot cut, skinny or
stonewashed. No matter what type of jeans people wear, everyone has a
favorite pair that reflects who they are, expresses personal style and
helps them enjoy time making memories with family and friends. And since
people are not traveling as often these days, but still desire to, the
“MasterCard 2009 Break in Your Jeans” campaign is rewarding cardholders
with an opportunity to win a personally designed travel experience with
those they cherish most, and a pair of jeans to break in along the way.
By using their MasterCard cards for everyday purchases between July 1,
2009 and August 31, 2009, cardholders are automatically entered for a
chance to win a “priceless” escape and a pair of jeans to break in
during their trip. Nine Grand Prize winners -- one per week throughout
the promotion -- will receive a pair of jeans and a five-day/four-night
trip for the winner and three guests to a destination of the winner’s
choice. In addition, 62 First Prize winners will each receive a new pair
of jeans and a weekend escape for two courtesy of MasterCard, American
Airlines and Hyatt Hotels and Resorts. Consumers can also enter once a
day for a chance to win by visiting www.priceless.com/jeans
or by texting keyword “WIN” to “77257.” Each MasterCard® PayPass™
tap purchase garners cardholders an additional entry.*
“The ‘Break in Your Jeans’ campaign reflects the ongoing MasterCard
commitment to reward cardholders with the things that matter most to
them in their daily lives,” said Chris Jogis, senior vice president of
Consumer Marketing for MasterCard Worldwide. “That’s why we’re combining
the comfort and personal style a pair of jeans represents, with an
adventure to break them in – a chance for cardholders to enjoy just
being themselves, spending time with people they care about and creating
fun memories that will last a lifetime.”
“MasterCard 2009 Break in Your Jeans” is a multi-tiered integrated
marketing campaign that includes a new :30 Priceless® television spot
breaking July 1, 2009 produced by McCann Erickson NY that features
classic scenes of pop culture icons in jeans -- from Marilyn Monroe and
Marlon Brando to The Ramones and Carlos Santana.
