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Starbucks Raises the Bar on Its Food to a Tastier Standard
Tuesday, June 30, 2009 6:05 AM


With premium ingredients such as whole bananas, Oregon blueberries and Michigan cherries, food at Starbucks is more as nature intended

Starbucks Coffee Company (Nasdaq: SBUX) delivers a new, delicious approach to food today. Looking to improve the taste of its food and focus on real, wholesome ingredients, Starbucks simplified many of its recipes and baked in authentic, high-quality ingredients like whole grains, Oregon blueberries and Michigan cherries.

“Starbucks customers have been telling us that they want better tasting and healthier food options when they visit our stores. We answered their call with a delicious new menu of food made with real ingredients and more wholesome options. Whether they are looking for their morning breakfast, nutritious lunch or afternoon treat, we are confident our customers will taste the difference,” said Sandra Stark, vice president, Food Category, Starbucks Coffee Company.

Bringing the same passion Starbucks has in serving customers some of the best coffee in the world, the company went back to the kitchen and started from scratch. Starbucks baked and tasted hundreds of recipes to make its food more as nature intended, cutting out all artificial flavors, dyes and High-fructose corn syrup, as well as artificial preservatives wherever possible.

Reinventing its Bakery Case with Delicious, Wholesome Foods

Some of the new items that will be included in the new bakery case at Starbucks include:

  • Blueberry Oat Bar – An oat crust filled with two types of organic blueberries and topped with buttery streusel makes for a wholesome treat
  • Banana Walnut Bread – The new Banana Walnut Bread is nearly 30 percent real banana
  • Marshmallow Dream Bar – Starbucks searched for recipes just like the homemade favorites you adore, and at only 210 calories the revamped Marshmallow Dream Bar is a sensible indulgence

“It’s great that an industry leader like Starbucks is listening to customers and providing healthier options, while also being transparent about the ingredients in its more indulgent offerings. People want food that tastes delicious, but the definition of ‘healthy snacking’ is changing. People are asking what goes into their food, not just whether it is low-fat or low calorie,” says Keith Ayoob, Ed. D., R.D.



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