Dow Corning Web-enabled Business Increases Product Selection and Creates Silicone Industry's Largest Online Marketplace

MIDLAND, Mich., June 30 /PRNewswire-FirstCall/ -- The XIAMETER(R) web-enabled marketplace from Dow Corning launched today an expanded business model and new website to provide more products, better functionality, and an easier method to order silicone-based products.

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The XIAMETER(R) business features double the number of standard silicone products than previously available, a new order entry platform with enhanced self-service functionality, volume quantity options, and the ability to buy from distributors for the first time.

'We're meeting customer needs by taking a proven successful business model and making it more powerful,' said XIAMETER(R) Global Executive Director Shelley Bausch. 'Standard silicones will be more easily accessible with greater efficiencies and convenience.'

Introduced by Dow Corning in 2002 as the first of its kind in the silicone marketplace and unrivaled to date, the XIAMETER(R) business model allows customers to purchase high quality, standard silicones ranging from rubber bases and compounds to dimethyl fluids and emulsions, to sealants and silanes at market-driven prices online. These materials are widely used as performance enhancers by multiple industries, including personal care, textile, energy, construction and automotive where they provide qualities such as durability, stability, adhesion and weather resistance.

The changes are part of a business transformation strategy announced by Dow Corning recently that focuses on helping customers be more efficient, innovative and sustainable.

Key enhancements to the XIAMETER business include:

• All standard silicone products manufactured by Dow Corning around the world will now be available under the XIAMETER brand.
• Volume and price options are now available to allow customers to determine what works best for them.