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Virgin Mobile USA Announces "Free I.P." Program for FreeFest
Tuesday, June 30, 2009 12:00 PM


Fans Can Earn VIP Tickets to Sold Out Virgin Mobile "FreeFest" by Volunteering at Homeless Youth Centers; Others Can Join the Movement by Texting FREEFEST to 20222 to Donate $5 to Homeless Youth Organizations

WARREN, NJ -- (Marketwire) -- 06/30/09 -- Virgin Mobile USA (NYSE: VM), creator of one of the largest and most critically acclaimed music festivals in the U.S., today announced that Virgin Mobile FreeFest tickets have been scooped up. But music fans need not worry, because people across the East Coast will have the chance to volunteer through "The RE*Generation Free I.P." program in order to receive a VIP ticket to the hottest free festival of the summer. The Virgin Mobile FreeFest will take place August 30th at Merriweather Post Pavilion in Columbia, Md. Artists include Weezer, Blink-182, and Public Enemy.

To respond to the sharp decrease in national social giving, Virgin Mobile FreeFest is giving music fans opportunities to devote time to community service at designated homeless youth shelters around the country for a VIP ticket to Virgin Mobile FreeFest. Virgin Mobile USA is also encouraging people, regardless of wireless carrier, to text "FREEFEST" to 20222, making a $5 donation(1) which will go to select youth homeless centers through The RE*Generation program, Virgin Mobile USA's initiative to help homeless youth.

"Over two million young people will experience homelessness in the U.S., many of them due to domestic violence, abuse or neglect," said Ron Faris, Senior Director of Brand Marketing and Innovation, Virgin Mobile USA. "With charitable giving at a low, we hope this program inspires music fans to volunteer locally and engage in this issue. There's never been a better opportunity to reward fans with a free VIP ticket to this amazing, sold out festival."

"Once again, the folks at Virgin have come up with an idea that is so simple and wonderful, it reminds us we need people from outside the concert industry to take a fresh look," said I.M.P. Chairman and FreeFest producer Seth Hurwitz.



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