Company Donates Advertising Time in Its Washington, D.C. Market to Promote 'Step Out' & Tour de Cure Local Fundraising Events
HERNDON, VA -- (Marketwire) -- 06/30/09 -- RCN
Corporation (NASDAQ: RCNI), a leading provider of all-digital and high
definition video, high-speed internet, and premium voice services to
residential and small-medium business customers, as well as high-capacity transport services to
carrier and large enterprise customers, today announced that it has again
committed to donate $25,000 in cable television time to the American
Diabetes Association (ADA) to promote the Tour de Cure fundraising cycling
event in Reston, VA held on June 14, 2009, and the Step Out: Walk to Fight Diabetes fundraising event to be
held October 24, 2009 in Washington, D.C.
RCN promoted the local Tour de Cure event with a minimum of 200
cross-channel public service announcements (PSA) running on 33 networks
from April 28 - June 14, 2009. In addition, RCN will run 300 cross-channel
PSAs on 33 networks, promoting the ADA's Step Out: Walk to Fight Diabetes
event in Washington, D.C., from September 15 - to October 23, 2009. Last
year, RCN also committed $25,000 but the actual cross channel spots for
2008 totaled $108,850. The ad time comes from the inventory allotted for
RCN's charitable and own corporate promotions.
"We're very pleased to help support the American Diabetes Association in
its efforts to raise money for diabetes research, advocacy and educational
programs," said RCN President & CEO Peter Aquino. "We value our commitment
to the community and our customers, so we want to do our part to make sure
these two worthy local events are successful and help in the battle against
diabetes."
At this year's Reston Tour de Cure, which offered five different route
options (from a 1-12 Mile Family Fun Ride to a 100 Mile Century ride), RCN
sponsored a six person team and hosted a sponsorship table.
The Step Out: Walk to Fight Diabetes in Washington, D.C. is the largest of
the walks that will be held in cities across the U.S. this fall. An
expected 3,000 D.C. metro residents have a goal to raise over $450,000 and
will join together on October 24, 2009 at Nationals Park to walk two miles
around the stadium and the National Riverfront on a course accessible to
people of all ages and levels of mobility.
"We welcome again RCN Corporation as a sponsor of two of our signature
fundraising events in the Washington, D.C.
