VCM 8.0 Will Enable Marketers to Take Control of their Web Sites

Vignette Corporation (NASDAQ: VIGN), the company that the world’s leading brands rely on for innovative and dynamic Web experiences, announced plans to release Vignette Content Management 8.0 (VCM 8.0) in the second half of 2009. VCM 8.0, a cornerstone of the Vignette Web Experience foundation, empowers marketers and business users to manage media-rich, global Web properties through an intuitive user interface that can dramatically improve an organization’s agility.

With VCM 8.0, organizations can easily create and manage an engaging online experience while relieving IT of basic, day-to-day Web responsibilities. The new user interface makes the management of pages and content simple. A novice user will be able to build Web sites in minutes rather than hours while maintaining brand consistency using the proven scalability and power of Vignette architecture. VCM 8.0 also includes productivity enhancing capabilities such as personalized toolbars, favorite shortcuts and workspaces that recall user preferences.

“I have been impressed with the enhancements I’ve seen in the Vignette Content Management 8.0 previews,” said Mike Plonski, an executive with more than 15 years of experience in transforming Web sites for digital media companies such as Martha Stewart and Tribune Company. “Vignette is clearly focused on building a next-generation, intuitive user interface that will allow companies to increase productivity and quickly deliver fresh content to audiences – all while maintaining strong control over branding and messaging. I think that the release of VCM V8, along with Vignette’s existing capabilities, will extend Vignette’s leadership in delivering excellent Web experiences online.”

VCM 8.0 out of the box site templates and streamlined templating capabilities, combined with the ability for users to modify sites within approved brand guidelines, allow marketers to launch and evolve Web sites to quickly respond to sudden market shifts. Marketers can focus on the message, instead of struggling with the tools. At the same time, IT can confidently allow self sufficient users to create and edit Web sites while adhering to predefined best practices and policies.

“Our conversations with enterprise clients often revolve around the difficulties non-technical users face when editing and publishing Web content. Business and marketing teams must be enabled to share company information and messaging in a timely manner.