- TV channel offered for sixth straight year through DIRECTV(R) programming -

- Bike fees waived for the month of July in celebration of the annual bike race -

NEW YORK, July 1 /PRNewswire-FirstCall/ -- This July, cycling fans traveling on JetBlue Airways (Nasdaq: JBLU) will stay up-to-speed with the most talked about competition of the year as the airline gears up to offer a dedicated channel to VERSUS, the exclusive television home of the Tour de France in the U.S., for the sixth straight year. Beginning Saturday, July 4, at 9:30 a.m. ET, VERSUS' coverage of the grueling, 23-day contest will be available on channel 37 of JetBlue's personal seatback televisions, in addition to its signature lineup of 36 channels of live DIRECTV(R) programming. To celebrate the race, JetBlue is also waiving its $50 bike fee (a) for customers traveling from July 1 to July 31, 2009.

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'We continue to find ways to make the trip on JetBlue as enjoyable as the destination for our customers, and that means giving them more than the other guys -- whether it's a free checked bike to celebrate the race, more legroom, more free snacks and drinks, better customer service or more access to the most-talked about sporting events of the season,' said Sam Kline, senior analyst of Product Development for JetBlue Airways. 'A lot can happen in the world of cycling on a six-hour long haul flight, but thanks to our live satellite TV programming and our dedicated channel for VERSUS this July, our customers won't miss a minute of the action.'

'Once again VERSUS will air wall-to-wall and in-depth coverage of the Tour de France in July both super-serving hardcore cycling fans and big event viewers. We're proud to partner with JetBlue for the sixth straight year so that sports fans can have access to one of the greatest competitions in all of sports even when they're in the air,' said Marc Fein, Executive Vice President of Programming, Production and Business Operations for VERSUS.