Roll Out of Seven New HD Markets to Begin Later This Summer; More
Than 91 Percent of U.S. TV Homes Will have Access to Local HD Channels
from DIRECTV
DIRECTV, Inc., the nation’s No. 1 satellite television service,
continues to strengthen its HD presence with the addition of seven new
HD local channel markets, providing local HD broadcast channels in 133
cities, representing more than 91 percent of U.S. TV households.
DIRECTV will begin the roll-out of the new HD local markets later this
summer. The new markets include: Charleston-Huntington, W. Va.;
Columbia, S.C.; Huntsville-Decatur, Ala.; Jackson, Miss.; Lexington,
Ky.; Roanoke-Lynchburg, Va.; and Shreveport, La. For more launch details
visit www.directv.com/hdlocals.
“Offering our customers the most compelling HD programming lineup
available continues to be a top priority for us,” said Derek Chang,
executive vice president, Content Strategy and Development, DIRECTV,
Inc. “We understand the importance local programming in HD plays in the
overall television viewing experience for our customers and we will
continue to extend our HD leadership with more national and local HD
channels next year.”
DIRECTV will deliver HD programming from the primary broadcast networks
– ABC, CBS, Fox and NBC – where available and authorized, to customers
who subscribe to any CHOICE® programming package that offers
local channels. DIRECTV HD customers will continue to pay only a $10
access fee, allowing them to receive DIRECTV’s premier HD technology and
all channels broadcast in HD that are tied to their particular base
programming package.
Customers should visit directv.com to learn more about the full
complement of DIRECTV’s HD programming lineup including existing
channels, new channels, details on equipment required for the new
DIRECTV HD services and updates on when the new markets will launch.
About DIRECTV, Inc.
DIRECTV, Inc. (NASDAQ: DTV),
the nation’s No. 1 satellite television service, presents the finest
television experience available to more than 18 million customers in the
United States and is leading the HD revolution with more than 130 HD
channels – more quality HD channels than any other television provider.
Each day, DIRECTV subscribers enjoy access to over 265 channels of 100%
digital picture and sound, exclusive programming, industry-leading
customer satisfaction (which has surpassed all national cable companies
for nine years running) and superior technologies that include
advanced DVR and HD-DVR services and the most state-of-the-art
interactive sports packages available anywhere. For the most up-to-date
information on DIRECTV, please visit www.directv.com.
DIRECTV, Inc.
Robert Mercer, 310-964-4683
