Fresh and Bold New Visual Identity for
Alico
Represents Another Step in Positioning
Alico as an Independent Company
American Life Insurance Company (Alico) today announced a rebranding
initiative as the company enters a new and exciting chapter in its
history. The rebranding initiative will see a bold, new brand visual
identity progressively rolled out across its fifty-four markets
worldwide.
The new brand visual identity is a symbolic representation of Alico’s
future separation from AIG and evocative of its heritage as a global
insurer that has enjoyed tremendous success throughout its history, with
a significant presence in every region across the globe.
Alico’s operations in Western Europe, the UK, and some areas in Latin
America will be re-named, subject relevant regulatory approvals, from
their legacy brands to Alico.
“Alico is a strong brand with a proud heritage. Since its inception in
1921, Alico has built a reputation for delivering market-leading
products and services to our customers,” said Rodney O. Martin, Jr.,
Alico Chairman and Chief Executive officer. “Today’s announcement builds
on that heritage, enhancing Alico’s public profile and re-establishing
the customer loyalty and brand equity the company established over its
eighty-eight year history.”
“The rebranding, coupled with the future independence of Alico will
ensure that we retain and fully capitalize our cherished position as a
leading global insurer, and provide a strong and stable platform for
continued growth.”
Alico is a leading international life insurer with a unique heritage of
serving customers across the globe for over 85 years. The company
provides consumers and businesses with products and services for life
insurance, accident and health insurance, retirement planning, and
wealth management solutions. Through an extensive network of over 40,000
agents, brokers and financial institutions and 11,000 employees across
54 countries, Alico services 19 million customers worldwide.
Alico has branch offices, subsidiaries and affiliates in emerging,
developing and developed markets in Europe, Asia, the Middle East,
Africa and Latin America. Alico is domiciled in Wilmington, Delaware and
has regional headquarters in Tokyo, London, Paris, Athens, Dubai, and
Santiago, Chile.
(News Media)
Alico
Claire Burns, 212-770-3646
