Customers who fly Alaska or Horizon from the Bay Area can earn discounts on Alaska's new nonstop service to Hawaii

SEATTLE, July 1 /PRNewswire/ -- Customers who fly Alaska Airlines or Horizon Air from the Bay Area between July 1 and Sept. 30, 2009, can earn up to 40 percent off Alaska Airlines' new nonstop flights between Oakland, Calif., and the Hawaiian Islands starting this fall.

To qualify, customers must be a member or enroll in the Alaska Airlines Mileage Plan and register for the promotion at alaskaair.com/baytoparadise. After that, any travel on Alaska Airlines or Horizon Air from San Francisco, Oakland, San Jose, Sacramento and Santa Rosa, Calif., to any Alaska Airlines or Horizon Air city qualifies for discounts for two passengers off Alaska's new nonstop service between Oakland and Hawaii. Two trips equal 20 percent off, three trips equal 30 percent off, and four or more trips equal 40 percent off. Customers will receive a minimum of 10 percent off just for registering.

Alaska Airlines will begin four-times-weekly service between Oakland and Kahului, Hawaii, on the island of Maui, beginning Nov. 9, 2009, and thrice-weekly service between Oakland and Kona, on the Big Island of Hawaii, starting Nov. 10, 2009. Earned discounts are valid for travel through March 1, 2010 (holiday blackout dates apply).

In addition, Alaska is offering an introductory fare of $169 each way on the new flights for reservations made between July 1 and July 31, 2009.

'We invite our Bay Area customers to sample our Hawaii service at prices that make paradise really affordable,' said Steve Jarvis, Alaska Airlines' vice president of marketing, sales and customer experience. 'Alaska is the only airline to offer nonstop service to Kona and Maui from Oakland.