Tool allows consumers to see instantly homes they can own for the
same as their rent
If you’ve ever wondered how much house you can afford, Prudential can
tell you in a flash.
Prudential Real Estate and Relocation Services has developed an online
tool that shows how much house you can buy and provides active listings
in the neighborhoods you like.
“With our new calculator, consumers can visualize housing opportunities
and be just a click away from a local affiliate’s website for more
information,” said Earl Lee, president, Prudential Real Estate and
Relocation Services, Inc., a Prudential Financial, Inc. (NYSE:PRU)
business.
The calculator, powered by Dapper, is accessible on the company’s
website, prudentialrealestate.com. Consumers simply key in their current
rent payment and zip code and receive the mortgage-payment equivalent of
that rent and several like-priced Prudential Real Estate listings in
that zip code.
“Housing affordability stands near all-time highs thanks to declining
home prices and historically low mortgage rates,” Lee said. “Now is the
time to find out what you can buy.”
The company launched an innovative digital advertising campaign to
support the tool, connect with consumers and ultimately drive traffic to
prudentialrealestate.com and to affiliates’ websites. Dynamic
advertisements target renters and first-time homebuyers on high-traffic
websites such as ApartmentGuide.com, Hotpads.com, ApartmentFinder.com,
Realtor.com, Rentals.com, Trulia.com, Yelp.com, and several lifestyle
sites appealing to these consumers. "In today’s market, opportunity
abounds for many consumers,” Lee said. “Our calculator will boost their
confidence and give them the right information to make smart buying
decisions."
Prudential Real Estate and Relocation Services, Inc. is Prudential’s
integrated real estate brokerage franchise and relocation services
business. The company’s real estate network is one of the largest real
estate brokerage franchise networks in North America, with nearly 1,940
independently owned and operated franchise offices and approximately
62,000 sales professionals in the franchise Network as of March 31,
2009. The relocation division provides comprehensive global relocation
services to Fortune 500 corporations worldwide. With locations in the
United States, Canada, United Kingdom, France, Hong Kong, Singapore, and
China, the company offers a broad menu of services critical to the
relocation of clients’ employees. For more information, visit www.prudentialrealestate.com.
With Dapper, advertisers can deliver contextually sensitive
display ads dynamically assembled from creative elements pulled from
their own Web site, from product inventory data or from any database of
marketing offers without client or agency IT department involvement. For
more information, visit www.dapper.net.
Prudential Financial, Inc. (NYSE: PRU), a financial services leader with
approximately $542 billion of assets under management as of March 31,
2009, has operations in the United States, Asia, Europe, and Latin
America. Leveraging its heritage of life insurance and asset management
expertise, Prudential is focused on helping approximately 50 million
individual and institutional customers grow and protect their wealth.
The company’s well-known Rock symbol is an icon of strength, stability,
expertise and innovation that has stood the test of time. Prudential's
businesses offer a variety of products and services, including life
insurance, annuities, retirement-related services, mutual funds,
investment management, and real estate services. For more information,
please visit www.prudential.com.
Prudential Financial, Inc.
Sheila Bridgeforth, 973-802-6852
sheila.bridgeforth@prudential.com
