Online Community Lowers Cost of Sales, Enables Effective Leverage of Field Resources Globally
SAN FRANCISCO, CA -- (Marketwire) -- 07/02/09 -- Xuropa(SM) Incorporated today announced
the opening of the first Xuropa Online Lab featuring technology from Cadence Design Systems (NASDAQ: CDNS).
With only a web browser, approved visitors to Xuropa Online Labs
can access the Cadence
Incisive® MIPI
verification IP Components. Users can run simulations, employing them
on example circuits at their convenience.
The service is free to Xuropa Community members and dramatically simplifies
the process of evaluating EDA software products. Users can begin to test
drive applications in minutes vs. the days or weeks it used to take to get
agreements signed, software downloaded, and keys installed.
The Xuropa Online Community presents networking and learning tools in a
professional environment and is dedicated to electronic design.
Addressing a Dynamic and Global Marketplace
"The better educated customers are about Cadence products the more likely
they are to call us. Having our technology available through Xuropa Online
Labs enables customers to move beyond the datasheet to view
presentations and videos, and actually use the technology themselves -- at
their desktops, and at their convenience," added Susan Peterson,
Verification IP Marketing Director at Cadence. "With no installation
headaches to deal with, the evaluation process becomes more efficient and
effective for us and our customers."
Physical trade shows and conferences present engineers with the opportunity
to try out new technologies and discuss them with experts. The Xuropa
community complements these events by providing the tools and the experts
online all year round, accessible from all over the world.
"Generic online communities are generally consumer-centric and electronic
design companies tend to get lost in the noise," Xuropa CEO and founder James Colgan
explained. "The electronics industry focus of Xuropa brings resonance and
helps electronic design companies connect with their customers.