VeriSign Receives the Highest Honor at 30th Annual Telly Awards for Best Internet/Online Business-to-Business Campaign
MOUNTAIN VIEW, CA -- (Marketwire) -- 07/02/09 -- The inventive Cart Whisperer marketing
campaign from VeriSign, Inc. (NASDAQ: VRSN), the leading provider of
Internet infrastructure services for the networked world, and creative
group McCann Erickson, has won the 30th Annual Telly Awards' 2009 Silver
Telly award for best Internet/online business-to-business commercial
campaign.
The Telly Awards competition is the premier award honoring outstanding
local, regional, and cable TV commercials and programs, the finest video
and film productions, and online film and video. The Telly Awards annually
showcases the best work of the most respected advertising agencies,
production companies, television stations, cable operators, interactive
agencies, and corporations in the world. Winners are chosen annually from
more than 13,000 entries from all 50 states and countries around the world.
Launched in February 2008, the Cart Whisperer is a campaign based on the
personal crusade of Liberty Fillmore, a.k.a. the Cart Whisperer, and offers
a light hearted look at a common online business pain point: abandoned
shopping carts. The Cart Whisperer includes a Web site
(www.nomoreabandonedcarts.com) which features videos, photos and poems
depicting Liberty's life as a rescuer of abandoned shopping carts. The
successful campaign garnered more than 5 million views on YouTube,
attracted nearly 123,000 visits to www.nomoreabandonedcarts.com, and
acquired more than 400 friends on MySpace and Facebook combined.
"We are ecstatic and honored to be recognized by the Telly Awards for the
Cart Whisperer campaign," said Marianna Peyzner, SSL product marketing
manager at VeriSign. "The objective of the Cart Whisperer campaign was to
show online retailers how to prevent cart abandonment by letting consumers
know it is safe to shop with the Internet's most visible Web site security
indicator -- the green browser bar of Extended Validation SSL
Certificates."
In June 2008, the Cart Whisperer was inducted into the MarketingSherpa
Viral Marketing Hall of Fame. Most recently in 2009, the campaign received
an Internet Advertising Competition (IAC) Award for Outstanding Achievement
in Internet Advertising in the "Best Computer: Software Web Sites"
category. The campaign also helped VeriSign win the 2008 Online Safety
Leadership Award by the Authentication and Online Trust Alliance (AOTA) for
exceptional commitment to improving online safety.
About VeriSign
VeriSign, Inc. (NASDAQ: VRSN) is the trusted provider of Internet
infrastructure services for the networked world.
