Robert Blumenthal named new President of Virgin Mobile Canada
   Virgin Mobile products to be available in The Source stores
                            across Canada

MONTREAL, July 2 /CNW Telbec/ - Bell today announced that Bell Mobility has completed its $142-million acquisition of the 50% stake in Virgin Mobile Canada not already owned by Bell, along with a long-term brand licensing agreement with the Virgin Group, after fulfilling all regulatory, legal and other closing requirements.

The company also announced that Robert Blumenthal will assume the role of President of Virgin Mobile Canada, and confirmed that Virgin Mobile products and services will be available at The Source retail locations in January 2010. Virgin Mobile will also have access to Bell's newest national 3G (third generation) wireless network, set to launch by early 2010.

"The Virgin Mobile Canada team has built a unique wireless brand with special appeal to young Canadians and a reputation for outstanding service right across the country," said George Cope, President and CEO of Bell and BCE. "This acquisition aligns perfectly with Bell's strategic imperative to Accelerate Wireless, and we look forward to assisting Virgin Mobile Canada in maximizing the network, product, global roaming and distribution advantages that come with being part of the broader Bell organization."

While Virgin Mobile Canada will access Bell's existing and new wireless networks and share common distribution in high-traffic retail locations, the company will continue to operate independently of Bell with its own distinctive brand, customer service operations and executive leadership team.

Virgin Mobile Canada's new President Robert Blumenthal is a seasoned Canadian telecommunications executive with more than 20 years experience in the wireless communications and digital media industries. Mr. Blumenthal replaces the departing Andrew Black, who led Virgin Mobile Canada since its launch in 2004.

"I'm thrilled to be joining the Virgin Mobile Canada team as we build on our rewarding relationship with Bell Mobility and begin a new one with The Source. We think Virgin Mobile's youth-oriented brand fits very well with The Source's focus on young and tech-savvy consumers," said Mr. Blumenthal. "On behalf of the entire Virgin Mobile Canada team, I would also like to thank Andrew Black for leading our organization to its position as the wireless brand of choice for youth in Canada. We look forward to building on that success as we enter a new era of wireless competition and opportunity."

Virgin Mobile Canada will also access the new 3G wireless network that Bell Mobility is rolling out for a national launch by February 2010, in time for the 2010 Winter Games in Vancouver.