HDTV leader Bell TV now available at The Source locations
 The Source to carry Bell Mobility and Virgin Mobile exclusively
                           in January 2010

MONTREAL, July 2 /CNW Telbec/ - Bell today announced that it has completed its acquisition of Canadian electronics retailer The Source after fulfilling all legal, regulatory and other closing requirements.

Now operating independently as The Source and as La Source in Quebec, the company is already selling Bell TV, Canada's leading High Definition television service, and will offer Bell and Virgin Mobile wireless products exclusively in January 2010. Other Bell services such as Bell Home phone and high-speed Bell Internet will also be available in coming months.

"The Source acquisition directly supports the execution of Bell's strategic imperatives to Accelerate Wireless with Bell Mobility and Virgin Mobile, and Leverage Wireline Momentum with Bell TV, Bell Home phone and Bell Internet," said George Cope, President and Chief Executive Officer of Bell and BCE. "With its approximately 750 high-traffic locations from coast to coast and clear track record of success in consumer retail, acquiring The Source is a far faster and more cost-effective approach to increasing Bell's national distribution footprint than building out new retail locations."

The Source will operate independently from Bell and will maintain its well-known national brand and its own executive leadership team - including Ron Cuthbertson, President and CEO of The Source and a highly respected 30-year Canadian retail veteran.

"This partnership of two great Canadian brands brings together all the elements required to deliver consumers the very best possible choice in HDTV, wireless, home phone and high-speed Internet," said Mr. Cuthbertson. "We've started with the immediate introduction of Bell TV into The Source, and our team is very excited to move forward with Bell to deliver all of its leading communications services alongside The Source's unmatched line-up of consumer entertainment, audio and computing products."

The Source has a record of profitability over the past seven years. More than 70% of Canadians live within five kilometres of stores operated or licensed by The Source, most of which are located in high-traffic mall and main street locations, and technology-savvy consumers shop at The Source more than 80 million times each year.

Bell acquired substantially all of the assets of The Source for $135 million - which approximates the current inventory value of the retailer - plus adjustment for working capital. The Source had been acquired by Circuit City Stores, Inc.