Ring in the Deals This Summer at Arby’s with Free Roastburger
Sandwich and $5 Combo
The mere thought of summer conjures up a colorful palette of images –
the smoky aromas and tastes of barbecue, the last bell of the school
year, and tall, cold glasses of iced tea. As things heat up this July,
Arby’s is introducing its new BBQ Bacon Cheddar Roastburger – a sandwich
that truly captures the taste of the season. The latest addition to the
Roastburger family of sandwiches, the BBQ Bacon Cheddar Roastburger
features oven roasted, thinly sliced roast beef, topped with cheddar
cheese, pepper bacon, crispy onions, tomato, pickle slices, and a
finger-licking BBQ sauce on a specialty roll.
Introduced in March of this year, Arby’s new line of Roastburger
sandwiches, The Burger Done Better™, are available in three varieties:
The All-American, Bacon & Bleu Cheese and Bacon and Cheddar.
To celebrate the arrival of the taste of summer, Arby’s will give away a
free BBQ Bacon Cheddar Roastburger, with purchase of any size drink, on
Thursday, July 9. Just text BBQ to 27297 (Arbys). The offer can be
redeemed through July 19 at participating Arby’s restaurants. Standard
text rates apply. In addition, Arby’s will showcase the sandwich, with a
small fry and drink, as a value-priced $5 combo meal throughout the
months of July and August.
The BBQ Bacon Cheddar Roastburger will be the star of Arby’s new
television ad, which shows us that children aren’t the only ones who
relish the last day of school. The spot, featuring Alice Cooper’s hit
single, “School’s Out,” depicts the faculty being just as excited – if
not more so – than the students. As the final bell rings, students and
teachers race to the parking lot and head to their local Arby’s to
celebrate. After a brief moment of awkward silence when the groups run
into each other, everyone gets set to enjoy their favorite Roastburger
sandwich.
"We can all relate to the excitement of getting out of school and having
the carefree days of summer ahead of us," said Steve Davis, chief
marketing officer. "Our BBQ Bacon Cheddar Roastburger is the perfect
sandwich for summer and with special pricing through August, it’s hard
to resist.”
Mandarin Peach Iced FruiTea and Orange Cream Swirl Shakes round out the
list of Arby’s summer offerings.
About Arby’s Restaurant Group, Inc.
Arby’s Restaurant Group, Inc., based in Atlanta, is the second largest
quick-service sandwich chain in the U.S. with more than 3,700
system-wide restaurants. Founded in 1964, Arby’s quick service
restaurants specialize in slow roasted and freshly sliced roast beef
sandwiches as well as Market Fresh® deli-style sandwiches, toasted subs,
and salads, all with the convenience of a drive-thru. Arby’s offers
guests a unique, great tasting alternative to traditional fast food with
its one-of-a-kind menu items including the Beef ‘n Cheddar, Curly Fries
and Jamocha shakes. Arby’s Restaurant Group, Inc. is a subsidiary of
Wendy’s/Arby’s Group, Inc. (NYSE: WEN). To learn more about Arby’s,
please visit www.arbys.com.
Arby’s Restaurant Group, Inc.
Kathy Siefert, 678-514-4152
newsroom@arbys.com
