Coca-Cola continues its long-standing support of the Essence Music
Festival Presented by Coca-Cola, the summer’s largest African-American
music and empowerment event in the country. This year, Coca-Cola will
bring Mike Bivins, Janelle Monae, Premier, DJ Biz Markie and
DJ Nice to the Festival to refresh more than 200,000 attendees
throughout the weekend.
This year’s theme, “Open Happiness,” matches Coca-Cola’s new global
integrated marketing campaign and offers a fun and exciting line up of
activities including workout exercises, music, dancing, games and
product sampling in the Coca-Cola booth. R&B group Premier
will take center stage at the Festival’s annual Coca-Cola/Essence Youth
Outreach Program, which will also feature games and motivational
presentations. Additionally, the Company will provide recycling bins
throughout venues in New Orleans during the Festival to collect plastic
bottles and aluminum cans.
“Coca-Cola’s partnership with Essence Communications grows out of a
shared commitment of giving back to our communities,” said Ingrid
Saunders Jones, senior vice president, The Coca-Cola Company. “We
sponsor this festival so that everyone will have a memorable, refreshing
and lasting experience.”
To mark the 15th anniversary of the Essence Music Festival,
Coca-Cola will create very special moments throughout the three-day
festival weekend, including granting $15,000 donations each to two New
Orleans nonprofit organizations, hosting a summer barbeque for 1,500
festival goers, and distributing more than 60,000 15th
Anniversary Essence/Coca-Cola Commemorative bottles.
Other Coca-Cola activities include:
JULY 2
Youth Outreach Program: 10
am – 12 pm, Ernest N. Morial Convention Center
Featured artist Premier will provide entertainment at the
Coca-Cola Essence Youth Outreach Program, where more than 5,000 young
people will learn how to live positively.
JULY 3-5
Coca-Cola Booth: 9:30
am – 6:00 pm, Ernest N. Morial Convention Center
Coca-Cola and the Army will host a “Morning Workout” for festival goers.
Games, dancing, product sampling and distribution of the 15th
Anniversary Essence/Coca-Cola Commemorative bottles will round out the
day.
