MISSISSAUGA, ON -- (Marketwire) -- 07/02/09 -- HearAtLast Holdings, Inc. (PINKSHEETS: HRAL), a leading provider of suitable affordable solutions to clients with
hearing needs in the billion dollar hearing loss market, announced today it
will be developing 25 new Hearing Store locations in various markets in the
USA and Canada. These new locations will be by way of a joint venture
agreement between certain Joint Venture Partners and HearAtLast Holdings,
Inc.
This development is also part of the new licensing plan previously released
on June 19, 2009 where HearAtLast announced that it would begin to license
their HearAtLast Hearing Store brand throughout North America. HearAtLast
will have a majority interest in the new Joint Venture locations and will
be managed by HearAtLast under their HearAtLast License.
"We believe that this approach will empower our Company for rapid growth
across the country as well as enabling us to penetrate the vast USA and
European markets," stated Matthew Sacco, CEO of HearAtLast Holdings, Inc.
Mr. Sacco further commented that the Joint Venture Plan for these 25
locations has been designed in a way that will have little to no dilution
in the Company as well as accommodating the numerous requests the Company
receives in Joint Venture interests for development of their Hearing
Stores. "We receive numerous requests from potential customers, not only
from Canada but also from the USA and Europe asking when we will be
developing in their areas. Along with this, we also field inquiries from
potential qualified business partners expressing interest in opening up new
Hearing Stores and using our expertise in managing these stores," commented
Mr. Sacco.
"In late April of this year, HearUSA Inc. announced that they had sold 23
of their Ontario locations for USD$23.7M. Our goal is to have 85
HearAtLast Stores opened within our Wal-Mart models and by licensing and
opening up new locations together with our Joint Venture Partners; this
will help us supercede the century mark which will ultimately create value
for our shareholders," stated Mr. Sacco.
HearAtLast Focuses on Hearing Store Platform
Over the past several months HearAtLast has transformed its clinics located
in select Wal-Mart stores throughout Canada into hearing boutiques, with
the latest in amplified telephones, alarm clocks, wireless headphones and
accessories for both the hearing and visually impaired.
This model that is poised to attract attention with the masses walking by
our storefront locations will simply heighten awareness to
lifestyle-oriented offerings. For too long consumers have not had access
to this wide array of assistive listening devices at the retail level.
About HearAtLast
HearAtLast Holdings, Inc.
