Priceline Named Official Travel Partner of Ticketmaster.com Through Strategic ‘Beyond the Ticket’ Brand Sponsor Initiative

Ticketmaster, a Ticketmaster Entertainment, Inc., (NASDAQ:TKTM) operating business, and priceline.com (NASDAQ: PCLN) today announced a partnership that establishes priceline.com as the ‘Official Travel Partner’ of Ticketmaster.com. Under the terms of the new alliance, fans using Ticketmaster.com will gain access to priceline.com’s suite of travel services, including specially tailored hotel, airline, and rental car offers to accompany their live event ticket purchases.

Beginning this month, the integrated new digital platform will provide convenient links and offers to priceline.com’s global array of published-price and Name Your Own Price® hotel rooms, rental cars and airline tickets to the millions of live entertainment fans using Ticketmaster.com.

“Roughly 20-30 percent of tickets purchased on Ticketmaster.com are for events outside of the fan’s home market so providing a convenient conduit to affordable travel information and solutions will bring a tremendous new convenience that will enhance the entire event experience,“ said Eric Korman, President of Ticketmaster.

“We are very excited to partner with Ticketmaster and offer their customers our complete suite of travel services,” said Paul Hennessy, priceline.com’s Chief Distribution Officer. “On many levels, priceline.com is ideally suited to fulfill the global travel needs of event goers. For those who need specific travel arrangements or travel brands, priceline.com offers published-price travel services with comparison charts, maps, city attractions and hotel and restaurant reviews from other priceline.com customers and Zagat Survey, LLC. Travelers on a budget can save big by using priceline.com’s Name Your Own Price® travel services. And, as always, priceline.com delivers top quality travel services.”

“We are thrilled to welcome priceline.com to our growing network of premier ‘beyond the ticket’ brands as our official sponsor in the travel category,” said Greg Consiglio, Ticketmaster Senior Vice President of Business Development.