Best Buy Embraces TiVo as Premier Digital Platform for Developing and Growing Best Buy's Digital Relationship with Consumers

ALVISO, Calif., July 9 /PRNewswire-FirstCall/ -- TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in television services and advertising solutions for digital video recorders (DVRs), today announced it has entered into a strategic alliance with Best Buy Co., Inc. designed to transform the digital home entertainment experience. The alliance seeks to drive greater distribution of TiVo(R) products and its user experience, and to provide Best Buy with a digital platform in the home to strengthen its customer relationships. For Best Buy, the alliance is a major step intended to accelerate its evolution in digital media and better serve the needs of its customers. As part of the agreement, TiVo and Best Buy plan to investigate development of a unique user interface for TiVo DVRs purchased at Best Buy which would provide Best Buy a platform to more effectively market its digital content services, to regularly offer consumers trusted advice and guidance on the digital home experience, and to provide an ongoing dialogue with customers about Best Buy's various retail offerings.

Best Buy is making a commitment to TiVo to substantially increase the levels of marketing and merchandising of retail TiVo(R) DVR devices, as well as other devices that may feature the TiVo user interface and platform in the future. Best Buy believes that TiVo is a superior digital solution which enables consumers to maximize enjoyment and entertainment value from their high definition television sets by enabling them to easily navigate and experience the vast array of content options available through those sets. Moreover, Best Buy believes that TiVo's ability to deliver millions of pieces of content not available through cable or satellite, while enabling consumers to find content spanning broadcast to broadband creates a user experience based on one box, one remote, one user interface, and one stop shop content availability that renders the TV experience in a way that is both easy and intuitive for consumers.

Chris Homeister, Senior Vice President of Entertainment at Best Buy said, 'Best Buy and TiVo together will open up a variety of new ways for consumers to get the most out of their entertainment experience, have more digital content choices, and get on-demand access to Best Buy's trusted perspective in consumer electronics.'

'We recognize that our ability to get much closer to the customer in their enjoyment of digital services in the home is one of our greatest opportunities,' Homeister continued. 'TiVo's award-winning user interface, and its ongoing, innovation provides a unique combination of factors for Best Buy to further build its digital home presence.'

In addition to delivering a superior entertainment experience, Best Buy intends to utilize TiVo's robust platform to deliver educational and marketing messages directly to consumers. 'Customers continue to find new ways to access information and interact, on their terms, with brands they trust,' said Barry Judge, Best Buy's Chief Marketing Officer.