The industry’s leading inventory solution extends the capabilities
of AAX to deliver powerful, first-of-its-kind functionality
DealerTrack, Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq:
TRAK), a leading provider of on-demand software and data solutions for
the U.S. automotive retail industry, today announced that it has
launched a new inventory optimization solution that fully integrates and
extends the capabilities acquired with DealerTrack’s purchase of AAX in
January. DealerTrack Inventory Optimization, powered by AAX, is designed
to meet the needs of dealers of any size, from national dealer groups to
single-point franchise and independent dealerships.
The solution includes new proprietary Scoring and Recommendation
functionality to help dealers determine what to do with a vehicle at the
time of appraisal based on potential profit levels. For any particular
vehicle, a numerical score and buy/sell recommendation are assigned
based on actual transactions involving that make/model in a dealer’s own
store and the surrounding market area. With this unique functionality,
dealers can make smarter decisions and develop specific strategies for
all trade-ins when the trade-in is first appraised.
“DealerTrack Inventory Optimization is built on the premise that better
data helps dealers make smarter inventory decisions that drive increased
profits,” said Tim Zierden, general manager, inventory solutions at
DealerTrack. “In today’s market, managing inventories more proactively
and systematically is one of the smartest moves dealers can make to
improve their top and bottom lines.”
DealerTrack Inventory Optimization, which is structured as four distinct
service offerings, helps dealers take the guesswork out of managing
their inventory. The solution is driven by the industry’s most
comprehensive data set, including over 30 million actual vehicle
transactions. With this easy-to-use platform, dealers can make smarter
decisions from the point of acquiring vehicles through the entire
vehicle lifecycle. Leveraging the solution’s technology and consulting
services, dealers can develop a specific and strategic plan for each and
every vehicle and thereby increase gross profits and reduce days-to-turn.
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