Harry Potter’s Own “Draco Malfoy” Delights the Crowd in Paramus, New Jersey, with a Live Q&A Session After Meeting with and Signing Shirts for Hundreds of Fans at Warner Bros. Consumer Products’ Retail Partner Hot Topic

Last night, Harry Potter star Tom Felton hosted a special, one-time fan event in Paramus, New Jersey, to introduce an exclusive, new line of products in support of the highly anticipated film Harry Potter and the Half-Blood Prince from Warner Bros Pictures. Felton, who plays Harry’s arch rival Draco Malfoy in the film series, visited the Hot Topic store at the Garden State Plaza and participated in a VIP signing for 750 lucky fans who purchased the special-edition Harry Potter and the Half-Blood Prince T-shirt. The signing was followed by a public Q&A session with Felton, hosted by noted Harry Potter fan sites. Warner Bros. Consumer Products (WBCP), along with its prominent retail partner, Hot Topic (Nasdaq:HOTT) teamed up to orchestrate this landmark fan event.

Prior to last night’s festivities, Hot Topic gave fans the opportunity to own a limited-edition Harry Potter and the Half-Blood Prince T-shirt, which was available exclusively at the Hot Topic store at the Garden State Plaza in Paramus, New Jersey. Subsequently, all 750 available shirts for the event quickly sold out. Additionally, Hot Topic stores nationwide have now introduced a number of new products inspired by the film.

The magic really begins with special midnight showings of Harry Potter and the Half-Blood Prince in theaters nationwide on the night of Tuesday, July 14, with the regular theatre engagement beginning Wednesday, July 15, 2009. The sixth installment of the highly successful film franchise, Harry Potter and the Half-Blood Prince reunites Harry (Daniel Radcliffe), Ron (Rupert Grint) and Hermione (Emma Watson) as they prepare for the battle that lies ahead. Harry Potter and the Half-Blood Prince also features other returning key characters, including Professor Dumbledore (Michael Gambon), Bellatrix Lestrange (Helena Bonham Carter), Professor Snape (Alan Rickman), Hagrid (Robbie Coltrane), Professor McGonagall (Maggie Smith) and Draco Malfoy (Tom Felton).