California Resident Nancy Miller Named TrueNorth(R) Brand's June Story of the Month

PLANO, Texas, July 13 /PRNewswire/ -- Inspired by the belief that everyone has a singular passion in life, TrueNorth, PepsiCo's Frito-Lay division's popular line of 100% natural nut snacks, is recognizing real people who have pursued their life's passions or their 'true north,' as part of the brand's 'TrueNorth Story of the Month' campaign. For the month of June, the TrueNorth brand is recognizing the inspirational story of Nancy Miller, co-founder of the Jimmy Miller Foundation.

Nancy's true north is to honor the life of her son, Jimmy Miller, by supporting the healing of individuals through the therapeutic power of the ocean. By providing recreational, educational and mentoring programs, the Jimmy Miller Foundation brings together surfers, educators, therapists, lifeguards and friends to help people affected by illness increase their self-esteem and self-efficacy through the sport of surfing. The Foundation also supports the protection, preservation, appreciation and safe enjoyment of the oceans, beaches and marine environment. This year's ocean therapy surf sessions, held in Manhattan Beach and at Camp Pendleton, California began in June and continue through the end of September.

'When we formed the foundation four years ago, it gave us a way to find our true north after losing Jimmy,' shared Miller. 'With the love and support of family, friends and the local beach community, our family has been able to honor Jimmy's life by keeping one of his most important dreams alive - helping others learn to love, heal and feel the joy of the pure surfing experience.'

'As the Story of the Month campaign continues, we're excited to highlight the inspirational story of the Jimmy Miller Foundation,' said Regan Ebert, vice president and general manager, warehouse direct business, Frito-Lay North America. 'Nancy and her family's story truly exemplifies the meaning of TrueNorth - giving life extraordinary meaning. That's what the 'Story of the Month' campaign is about, celebrating real stories about people doing extraordinary things and living life to the fullest.'

The TrueNorth brand encourages consumers to continue to submit a written essay that describes how they are pursuing their life's passion through the brand's website - www.truenorthsnacks.com. The brand will select a 'Story of the Month' each month through December that will be prominently featured on the web site.