Restaurants to Offer FREE Child ID Kits and Host Fundraiser to Support the National Center for Missing & Exploited Children’s Child Safety Initiatives

This summer, Red Robin Gourmet Burgers, Inc. (Red Robin), in partnership with the National Center for Missing & Exploited Children® (NCMEC), is helping to increase awareness of child safety in communities across the country. Starting today, Monday, July 13, through Sunday, July 19, all participating* Red Robin® restaurants will give away FREE Child ID Kits to families with the purchase of a kids’ menu item. In addition, Red Robin will donate 50 cents of every kids’ meal sold between July 13 and 19 to NCMEC to support their child safety initiatives.

Child ID Kits can be a vital resource for parents who may be faced with the overwhelming situation of locating a missing or lost child. The ID Kit gives parents an easy way to document important information about their child such as physical characteristics, name, date of birth, fingerprints, sex, address and a current photograph. NCMEC strongly encourages families to complete an ID Kit and update the photographs of their children within the Kit every six months.

“Child ID Kits are a simple, yet effective method to help families maintain a current photograph and other descriptive details about their children, which can be one of the most important tools for law enforcement to use in the recovery of a missing child,” said Ernie Allen, NCMEC president and CEO. “I would like to thank Red Robin for their generous support of our mission which helps us reach many more families across the country through our child safety initiatives.”

Red Robin focuses its philanthropic support on local and national causes that promote the health, welfare and education of children, families and citizens in the communities it serves. Because Red Robin is all about kids and families, Red Robin aligned with NCMEC in 2006 because of both groups’ steadfast commitment to child safety and has continued its partnership through the company’s new restaurant openings and additional programs such as Red Robin’s Kids Cook-Off.

“We are proud of our ongoing partnership with the National Center for Missing & Exploited Children and are honored to support the communities – and families – we serve through our ID Kit giveaways,” said Eric Houseman, Red Robin president and chief operating officer.